Adrianne DeLuca
Adrianne DeLuca is the Assistant Managing Editor - Newsletters for BevNET and NOSH.
Posts by Adrianne DeLuca
Campbell’s To Execute ‘Surgical’ Pricing As Tariffs Loom, Snacks Slump
The Campbell’s Company expressed optimism in its portfolio after a 1% net sales increase in Q4 2025 and detailing growth opportunities behind its two core segments despite looming steel tariffs, import taxes and changing consumer behaviors.
Is Soy Sauce the Next Olive Oil? Heydoh Launch Signals Premium Shift
Soy sauce is the latest target amid a center store revival. This month, Heydoh launched a 2-SKU line of single-origin, artisan soy sauces that bring an authentic, Taiwanese iteration of the popular Asian condiment to the U.S. market.
Hot Dog Divorce: Kraft, Heinz Detail Split
After nearly a decade together, the $45 billion megamerger that conjoined Kraft’s grocery business with Heinz’s sauce and spread platform will be unwinded as the global food company siphons off the businesses to introduce more focus and reduce complexity.
Beyond Lactation: Mamala Seeks to Expand Postpartum Nutrition Into Snacks
Mamala Organics debuted this past week with a 2-SKU line of pouched Support Snacks made with whole foods and a focus on providing essential nutrients for women during the postpartum period.
Commodity Crop To CPG Convert: How Fruitist Is Building A Berry Snack Brand
Agriculture outfit Fruitist is working to build what it believes could be the next big thing in fresh snacking with a focus on one single input: Jumbo blueberries.
50 Years in the Baking: Killer Brownie Plots National Breakthrough Backed by IFG
Last year, Killer Brownie sold a majority stake to Irresistible Food Group (IFG). Now, supported by IFG’s sales team, the brand is making a dash for national prominence.
Even As Alt-Meat Craters, Investors Stay With Better Meat Co.
Amid the “wintry VC landscape,” mycoprotein producer The Better Meat Company reeled in $31 million that founder and CEO Paul Shapiro believes will propel the business into profitable revenue growth.
The Better Meat Co. Raises $31M
The Better Meat Co. (BMC) announced it has closed an oversubscribed $31 million round of Series A funding co-led by Future Ventures and Resilience Reserve.
The CPG Business Is Changing, But Execs Say Adaptation Won’t Keep Pace
The CPG business is undergoing a shift, but without a crystal ball to determine where the industry will land in a decade from now, we’ll have to rely on recent news and survey responses from those on the front lines.
Microinfluencers, Mashups & ROI: Cracking The Collaboration Equation for CPG Growth
Building brand awareness while working to grow a startup is a delicate balancing act that has pushed many early-stage brands to look beyond their own audience, seeking out collaborations to accelerate awareness as they work to build beyond their own niches.