Marketing
Draw inspiration for your next natural food marketing campaign, understand the thought process behind a major rebrand and stay informed on the latest natural food products and trends hitting the market. In a competitive marketplace, natural food companies are standing out with their marketing and innovation strategies.
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Featured Marketing Content
What The New Non-UPF Verified Standard Means for Brands
The Food Integrity Collective (FIC) officially released its version one standard for the new Non-UPF Verified program today, allowing the industry to understand what guardrails may steer the future of the food system and how brands can comply.
TikTok and Tariffs Stoke Supply Chain Tension
Between TikTok’s influence, tariff impacts and the MAHA movement, innovating across the CPG landscape is more complex than ever. We spoke with a range of stakeholders during SupplySide Global to see how they are navigating ever-changing demands and constraints.
Laoban Tests New Growth Recipe With Bachan’s Collaboration
Asian frozen food brand Laoban teamed up with Japanese BBQ sauce slinger Bachan’s for its first-ever collaborative product launch, a limited-edition iteration of its newly-launched Taiwanese Popcorn Chicken.
Additional Content
GO VEGGIE Reveals New Brand Identity, Logo and Packaging
GO VEGGIE® is a brand reinventing itself in an effort to broaden its appeal to health-conscious as well as special dietary consumers. Coming off the heels of several new product launches, GO VEGGIE unveils a fresh, new logo and packaging design across its product range, rolling out across stores now.
The Laughing Cow Reinvents Snacking with New Influencer Campaign
As part of its ongoing campaign to encourage people to “Reinvent Snacking,” The Laughing Cow cheese invited culinary and social media stars from Seattle, Chicago and New York to bring a new perspective to snacking by sharing their innovative tips and techniques.
Beyond Meat Plants the Future of Protein in New Campaign Featuring Elite Athletes
Beyond Meat, which uses protein from plants to create products ranging from burgers and meatballs to chicken poppers, has struck partnership deals with elite athletes to promote the benefits of plant-based protein.
Nutty Goodness Launches New Look & Campaign
Formerly Nicole’s Nutty Goodness, the revised Nutty Goodness has launched a redesigned website, new logos, packaging and brand messaging. The all-natural fruit and nut snack, is also launching a new mission to “Take Back the Snack.”
Lundberg Family Farms Rolls Out New Packaging for Popular Line of Rice Chips
Lundberg Family Farms, a national leader in organic rice and whole grain products, is rolling out new packaging for its popular line of Rice Chips across retailers nationwide this fall.
Wholesome! Debuts New Look & Advertising Campaign
Wholesome!, the largest supplier of Fair Trade, Organic and Non-GMO sugars, agaves, stevia, molasses and honey in North America is bringing its new look, new products and a whimsical new brand campaign to Natural Products Expo East
Fork in the Road Foods Launches Non-GMO Project Verified Gourmet Sausages At Whole Foods Market
Fork in the Road Foods announces the launch of Non-GMO Project Verified gourmet sausages and hot dogs exclusively at Whole Foods Market. The line includes six chicken and heirloom pork varieties.
Miss Jones Baking Co. Launches Organic Baking Mixes and Ready-to-Use Frostings Nationwide
Miss Jones Baking Co., a modern American baking brand and maker of the first-ever organic ready-to-use frostings and complementary organic baking mixes, today announced its nationwide launch.
Lynnae’s Gourmet Pickles Launches Re-branding Initiative
Family owned and operated gourmet pickle company, Lynnae’s Gourmet Pickles today announced that the company is renaming its line of gourmet pickles to Mrs. Pickles, symbolizing the brand’s commitment to its rich family history and tradition.
GLUKOS Signs Ironman Champions as Brand Ambassadors for Energy Foods Brand
The GLUKOS Company Inc., a natural performance energy foods brand that includes a line of gummies and bars, has bolstered its roster of brand ambassadors by signing Ironman World Champions Mary Beth Ellis, Liz Lyles and T.J. Tollakson.