Marketing
Draw inspiration for your next natural food marketing campaign, understand the thought process behind a major rebrand and stay informed on the latest natural food products and trends hitting the market. In a competitive marketplace, natural food companies are standing out with their marketing and innovation strategies.
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Featured Marketing Content
Impossible Foods, EQUII Partner Up
Plant-based meat maker Impossible Foods is partnering with high-protein, low-carb food tech company EQUII in a strategic partnership will expand the company’s innovation portfolio.
Lexington Bakes Readies Retail Growth With New Price, Pack Size and Protein
Lexington Bakes is rolling out a slightly smaller pack size (1.65 oz. versus 2 oz.) which has enabled the company to lower its price point, pursue a national retail strategy, and save on costs without “heavily” sacrificing margin points.
The Year In Candy: Freeze-Dried Growth, Texture Play, Fruit-Forward Formulations and Dubai Chocolate
While inflationary pressures have affected how consumers shop to make the most of their budgets – from retail channel to pack size to brand – confectionery industry dollar sales are still growing as shoppers seek to “enhance special moments.”
Additional Content
Clover Stornetta Farms Rebrands to Clover Sonoma
Clover Stornetta Farms, a third-generation family owned and operated dairy, today announced its new company name, Clover Sonoma. In addition to the brand refresh, Clover Sonoma pledges to remain an independent and family-owned company, reports its new status as a Certified B Corporation®, and makes its first Non-GMO Project Verified conventional milk available in stores.
ALOHA Launches New Products & Rebrands
ALOHA, a wellness brand that makes healthy living simple and accessible, announces the reformulation and expansion of its product lines and a complete redesign of the brand, which will improve shopability and drive brand differentiation. ALOHA makes powerful plant-based nutrition accessible to consumers and believes these changes will drive better shelf presence and consumer awareness.
Nello’s Sauce Rebrands as Nellino’s Sauce Co.
As the result of a settlement of a trademark dispute, Nello’s Sauce will change its name to Nellino’s Sauce Co. The transition will not be immediate.
Bearded Brothers Re-Launches Line of Energy Bars
Bearded Brothers is excited to announce the re-launch of their original and nut-free line of energy bars.
Three Bridges’ Rebrand Spotlights Honest Meal Solutions
Three Bridges recently rebranded its line of refrigerated pastas and sauces with updated graphics and sleek new packaging to better showcase the brand’s commitment to providing easy-to-prepare meal solutions that are made from simple, honest and better-for-you ingredients.
Advertising Roundup: Natural Food Brands Hope Super Bowl Bet Pays Off
Avocados from Mexico, King’s Hawaiian, Muuna and Wonderful Pistachios all bought air time during Super Bowl LI on Sunday.
Australian Chip Brand Mamee Rebrands For U.S. Market
Matthew Parry, COO of ABC North America LLC, told NOSH that feedback from The Good Crisp Company’s first nine months on shelves showed that U.S. consumers and retailers were not connecting with the brand’s original name, Mamee.
Dang Foods Rebrands and Launches New Line
In early 2016 coconut and onion chip brand Dang Foods received a minority investment from investment and incubation group Sonoma Brands in order to help the company scale. Apparently, some of it went toward innovation, as well, as the brand is launching a new look and a new line: sticky-rice chips.
A Look Inside Purely Righteous Brands
It’s been two months since celebrity-backed baking mix brand Foodstirs announced that CPG veteran Greg Fleishman would be joining the team as COO and stepping back from a full time role at Purely Righteous Brands, the management consultancy and marketing firm he co-founded with longtime friend Andrew Aussie in 2013. But even with Fleishman working as the COO at Foodstirs, he will still be involved in client projects, he and Aussie told NOSH during a recent interview.
FDA Enlists Public for Potential “Healthy” Label Revision
In response to shifting attitudes towards nutrition and diet, and a high-profile spat with a nutrition bar company,, the U.S. Food & Drug Administration (FDA) announced in late September that it was seeking public input for a new definition of the the “healthy” nutrient content claim for food and beverage labeling.