Marketing
Draw inspiration for your next natural food marketing campaign, understand the thought process behind a major rebrand and stay informed on the latest natural food products and trends hitting the market. In a competitive marketplace, natural food companies are standing out with their marketing and innovation strategies.
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Featured Marketing Content
Impossible Foods, EQUII Partner Up
Plant-based meat maker Impossible Foods is partnering with high-protein, low-carb food tech company EQUII in a strategic partnership will expand the company’s innovation portfolio.
Lexington Bakes Readies Retail Growth With New Price, Pack Size and Protein
Lexington Bakes is rolling out a slightly smaller pack size (1.65 oz. versus 2 oz.) which has enabled the company to lower its price point, pursue a national retail strategy, and save on costs without “heavily” sacrificing margin points.
The Year In Candy: Freeze-Dried Growth, Texture Play, Fruit-Forward Formulations and Dubai Chocolate
While inflationary pressures have affected how consumers shop to make the most of their budgets – from retail channel to pack size to brand – confectionery industry dollar sales are still growing as shoppers seek to “enhance special moments.”
Additional Content
Stryve Plans to Fuel U.S. Consumers with Biltong
Meat snack producer Stryve doesn’t just want to be the country’s leading biltong brand; it wants to be the manufacturer of choice for the growing category. The company last week announced the close of a $16.5 million round of funding to not only grow its own brand but to grow its manufacturing facilities as well.
Conagra Investor Day Shows a Future of Snacks & Frozen Food
Conagra, America’s fourth-largest food company, revealed upcoming product innovations, homing in on healthy and sustainable solutions for snacking and mealtime.
Latin 2.0: Teasdale Launches Protein Enhanced Beans & Evolves Brands
Latin-inspired food manufacturer Teasdale Latin Foods, which says it had about $20 million in retail sales last year, is trying to rethink its offerings for the next generation of shoppers and bring more differentiation to a typically commodity-priced category.
Hershey’s Game Plan for Winning in E-Commerce
During the company’s annual Analyst Event last week, Hershey executives showed attendees why they think the company is positioning itself to become a leader in the e-commerce space — and what other brands can learn from its transformation to a digital-first operation.
Packaging Makeovers at the Summer Fancy Food Show
From a Brooklyn-based chocolate brand’s abstract and artful new packaging to a complete rebrand for the maker of a crispy cereal treat, here are some of the new looks the NOSH team saw from the floor.
Industry Responds: RXBAR Sued for Allegedly Misleading Consumers with Clean Label
The lawsuit claims the brand misleads consumers with its front-of-pack design, and now the suit is driving many industry leaders to question what are the most effective ways to deploy clean label marketing strategies.
Why 3 Companies Are Refreshing Their Looks
From a premium chip maker to a fig-filled cookie brand, here are some of the latest redesigns and rebrands in the natural snack set.
That’s It Doubles Down on Clean Label With Redesign
A month after the fruit bar maker was hit with a lawsuit centered around its clean label branding, the company is sporting a new look that more zealously embraces the same characteristics it was sued for.
That’s It Lawsuit Sparks Conversation Around Clean Label Branding
Front-of-pack “clean labels” have become one of the most important ways for brands to demonstrate their whole food characteristics. But it’s also becoming a source of legal tension.
Verb Re-Energizes With New Line and Rebrand
The caffeinated, green tea-based snack brand announced today that it has rebranded, revised its product line from bars to bites and has further built out it’s ordering system.