Marketing
Draw inspiration for your next natural food marketing campaign, understand the thought process behind a major rebrand and stay informed on the latest natural food products and trends hitting the market. In a competitive marketplace, natural food companies are standing out with their marketing and innovation strategies.
Submit New Products
If you’ve recently launched a new product or have news related to marketing and branding, submit your news to our team.
Read Food Company News
Comb through company updates and press releases from food companies on our Food Wire feed.
Featured Marketing Content
Deep Indian Kitchen Creators Debut New Thai Inspired Platform
Tem Toa is a new Thai-inspired frozen food brand launched by Deep Indian Kitchen and marks the creation of its new brand platform, Deep Brands.
Marketing: Khloud Teams Up With Hot Girl Pickles For Galentine’s Day
Khloé Kardashian’s better-for-you snack brand Khloud is tapping into the dill pickle flavor craze with its latest addition; Factor and Perfect Snacks tap Olympic athletes.
Impossible Foods, EQUII Partner Up
Plant-based meat maker Impossible Foods is partnering with high-protein, low-carb food tech company EQUII in a strategic partnership will expand the company’s innovation portfolio.
Additional Content
Notable New Products: A New Addition to the Hot Ones Lineup & Iron Chef Inspired Ramen Kits
In this week’s new products gallery, Brightland teams up with White Buffalo Land Trust, Hearthy Foods expands its wellness product lineup and Brooklyn Delhi incorporates the notorious ghost pepper into its latest hot sauce.
Notable New Products: Pancake Cereal & Baja Blast Hot Sauce
In this week’s new products roundup, Belgian Boys brings a viral TikTok trend to retail shelves, Lesser Evil unveils outer space-themed snacks and Goodles declares, “Here Comes Truffle.”
News Roundup: Albertsons Launches Emerging Brand Competition; Cereal Maker Sues Rock Band
In this week’s roundup: Albertsons launches emerging brand competition; Post Holdings sues LA-based rock band OK Go; Whole Foods aims to increase store expansions three-fold; Campbell’s consolidates snack offices and SPAM gets stylish.
5 Notable New Snack Bars
As the bar category continues to gain momentum among consumers, many brands are making their first foray into the space. In this roundup, we spotlight news from around the category, including Dave’s Killer Bread rolling out its new organic snack bars nationwide, Bobo’s introducing its protein bars at Winter Fancy Food Show 2023 and Tattooed Chef expanding its portfolio with oat butter bars.
13 Notable New Products From Winter Fancy Food Show 2023
From plant-based sushi to salsa starter pouches to fish jerky crunch snacks, there was something for every consumer type at this week’s Winter Fancy Food Show in Las Vegas. The show also saw Bobo’s making its first foray into the protein bar set, Savannah Bee Company and Runamok jumping on the hot honey trend and Wonder Monday launching a single-serve, better-for-you iteration of a classic dessert.
Digital Advertising Has A Hemp Policy Problem
Digital advertising has become a nightmare for hemp food and beverage brands, regardless of whether or not their products contain CBD.
Notable New Products: Monster Mixes & Blenderless Smoothie Cubes
In this week’s roundup of notable new products, Tom’s Perfect 10 releases a dessert-inspired granola, Sambazon unveils shaker bottle-friendly smoothie cubes and Chobani expands its yogurt lineup with zero sugar offerings.
Plum Organics Rebrand Highlights Transparency
Organic kids food brand Plum Organics has fully redesigned its packaging across its entire portfolio that graphically represents the different products’ offerings.
Notable New Products: Gingerbread Cereal & Lentil-Based Meals
This week’s smattering of notable new products brings winter-inspired breakfast items, a custom cookie kit from a prominent beer brand and a line of instant lentil meals.
Food and Beverage Brands Relishing Pickleball Opportunities
While it may once have been considered the domain of country clubs and retirement homes, the sport of pickleball is making a play for the mainstream. As professional pickleball leagues earn serious attention – and investment – from the sports world, food and beverage brands see it as an emerging cultural trend, and they’re looking… Read more »


