Marketing
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Featured Marketing Content
Impossible Foods, EQUII Partner Up
Plant-based meat maker Impossible Foods is partnering with high-protein, low-carb food tech company EQUII in a strategic partnership will expand the company’s innovation portfolio.
Lexington Bakes Readies Retail Growth With New Price, Pack Size and Protein
Lexington Bakes is rolling out a slightly smaller pack size (1.65 oz. versus 2 oz.) which has enabled the company to lower its price point, pursue a national retail strategy, and save on costs without “heavily” sacrificing margin points.
The Year In Candy: Freeze-Dried Growth, Texture Play, Fruit-Forward Formulations and Dubai Chocolate
While inflationary pressures have affected how consumers shop to make the most of their budgets – from retail channel to pack size to brand – confectionery industry dollar sales are still growing as shoppers seek to “enhance special moments.”
Additional Content
Like Air Debuts New Flavor Program On TikTok Shop
Puffed corn snack producer Like Air announced a new strategy today that will see it release limited-time flavors exclusively via TikTok Shop.
Creator Collab: Feastables and PRIME Link Over Lunchly
PRIME has joined forces with Feastables to introduce Lunchly, a kid-friendly meal kit positioned as a better-for-you competitor for Kraft Heinz’s Lunchables.
Insider Daily Briefing: K-Food Continues to Climb
Expect Korean foods and flavors to roll out to more retail shelves in the coming year as the cuisine continues to gain traction on U.S. menus.
New Products: Collabs From Mike’s Hot Honey and Side Project Jerky, Plus Afia, Big Mozz & More
In this week’s new products roundup, Mike’s Hot Honey unveils yet another co-branded product, SPAM takes inspiration from a popular Korean condiment, and Krusteaz ventures into the refrigerated aisle.
Inside Fancypants Baking Co.’s Plans to Scale Its New Cookie Line
After two decades of focusing on decorated cookies, Fancypants Baking Co. is ushering in a new era of growth centered around a line of bite-sized, sustainability-focused cookies crafted with “pantry ingredients.”
Inside Amazon Saver’s Private Label Debut
Today, Amazon announced the launch of a new brand, Amazon Saver, to bulk up its private label department; the value-focused grocery brand will be available both in Amazon Fresh stores and online.
Insider Daily Briefing: Why Beyond Meat Is Going After A Whole Cut
Late last week, CEO Ethan Brown announced the company will soon roll out a whole muscle cut, plant-based steak. As consumers cite the segment’s over-processed nature, could Beyond’s embrace of healthfulness inject a panacea into its challenged profit margins?
How Big CPG Attracts A Cost-Constrained Consumer
Execs from big CPG food and beverage companies share their approach to the current state of consumer spending, or the lack thereof.
New Products: Pilgrim’s Chicken Nugget Smash Cake & Seal the Seasons’ Blue Spirulina Smoothie Kit
In this week’s notable new products roundup, Pilgrim’s creates a savory twist on what has become a first birthday tradition, TABASCO launches its first Mexican-style hot sauce, and Seal the Seasons debuts its Blue Spirulina Tropical Smoothie Kit after nearly a year’s worth of R&D.
A Bite With…The Coconut Cult CEO Ari Raz
Now that The Coconut Cult has fully rolled out its refreshed packaging design, CEO Ari Raz talked with Nosh about positioning the plant-based yogurt for future success and how clear messaging is a big part of its growth strategy.