Marketing

Knowing when to pivot is paramount to an early-stage brand’s survival, but putting aside your first products to start again from scratch can be an equally risky proposition. Gut health brand Preme is taking the leap.

In this week’s notable new products roundup, Kodiak teams up with Zac Efron to create a new protein-packed oatmeal flavor, RÁGU spices up its portfolio of pasta sauces with the help of Hot Ones, and Chips Ahoy! goes beyond cookies.

Today, we’re taking a temperature check on how the state of the food industry last year will sway what’s to come, per market researcher SPINS’ 2025 Industry Update & Trends Predictions.

In this week’s notable new products gallery, premium brownie maker Lexington Bakes ventures into the breakfast treat category, Magic Spoon makes its first foray into granola, and Daily Harvest bulks up its product portfolio with protein smoothies.

Hear insight from ReGen Brands founder Anthony Corsaro on why he believes this movement is at an inflection point, the challenges it must overcome to succeed and how his new platform is taking on the task.

While the cereal category has undergone a transformation over the past few years, bringing novel ingredients, protein and keto-friendly creations into the set, some of those tenets are now washing away in favor of simplicity.

Let’s take a look at the new private label entrants this past year, how the sector has performed and get a glimpse at how Big CPG is strategizing to stay competitive in the increasingly condensed market.

Fishwife head of sales Pierre Jamet explains how the brand has kept its early momentum, why saying “no” to some retailers is necessary and the role collaborations play in keeping consumers coming back.

Tosi Snacks has installed its board chair Kevin Rutherford as CEO and raised a new tranche of funding to fuel new marketing campaigns in the coming year.

In this week’s notable new products roundup, SNAX-Sational takes inspiration from a classic lunchbox staple to create its newest popcorn flavor, Nourish unveils what it claims to be the first instant chia protein pudding, and Munk Pack introduces a new Probiotic Protein line.