New Products: Lexington Bakes Goes Beyond Cookies and Brownies, Daily Harvest Bulks Up

Nosh Staff Jan. 3, 2025 at 11:37 AM

In this week’s notable new products gallery, premium cookie and brownie maker Lexington Bakes ventures into the breakfast treat category, Magic Spoon makes its first foray into granola, and Daily Harvest bulks up its product portfolio with protein smoothies.

Superfoodio

Better-for-you snack brand Superfoodio has dropped its latest innovation, Peanut Butter Better Cups. Available in three flavors – The Original, PB & Jelly, and No Added Sugar – the cups are crafted with natural ingredients and free from palm oil, stabilizers, lecithins, and refined sugars. Superfoodio The Original Peanut Butter Better Cups are available in over 130 co-op stores nationwide, and the full range is available online via Amazon and the brand’s website. For more information, visit superfoodio.com.

Laird Superfood

Laird Superfood has expanded its lineup of functional coffees with the addition of Maca Instant Latte, which pairs maca with naturally occurring MCTs to deliver sustained energy without a crash. The new offering is available on the brand’s website for $19 per 8 oz. pouch. For more information, visit lairdsuperfood.com/pages.

Daily Harvest

Meal delivery company Daily Harvest has unveiled its newest product line, high-protein smoothies. Offered in three flavors at launch – Dark Chocolate, Vanilla Bean, and Mixed Berry – each smoothie contains 20 grams of protein per serving, derived from organic pea protein. Daily Harvest Protein Smoothies are available on the brand website for $8.99 and will soon hit select Kroger banners, including Fry’s, Fred Meyer, Dillon’s, King Soopers, QFC, Ralphs, and Smith’s. For more information, visit daily-harvest.com.

Magic Spoon

Better-for-you cereal maker Magic Spoon has made its first foray into the granola category with the launch of Magic Spoon Protein Granola, available in Mixed Berry, Peanut Butter, and Honey Almond varieties. Each serving has 13 to 14 grams of protein and 7 to 8 grams of fiber, depending on the variety. Consumers can purchase Magic Spoon Granola on the brand’s website for $39 per 4-pack of 8 oz. bags. For more information, visit magicspoon.com.

Lexington Bakes

Lexington Bakes is going beyond cookies and brownies with its Chilled Oat Bars, which are set to launch this quarter, according to a LinkedIn post by founder and CEO Lex Evan. The new offering, described by Evan as “oatmeal on the go,” contains 10 grams of sugar, 4 grams of protein, and 3 grams of fiber per serving. For more information, visit lexingtonbakes.com.

Octonuts California

Just in time for the new year, Octonuts has unveiled its latest innovation, a line of cashew snacks and cashew butters “designed to elevate the cashew’s role in the world of better-for-you snacks.” The lineup includes Churro, Strawberry, Cocoa, and Pure Crunchy flavored cashew butters and Gochujang and Creme Brulee flavored roasted cashews. For more information, visit octonuts.com.