Marketing
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Featured Marketing Content
Impossible Foods, EQUII Partner Up
Plant-based meat maker Impossible Foods is partnering with high-protein, low-carb food tech company EQUII in a strategic partnership will expand the company’s innovation portfolio.
Lexington Bakes Readies Retail Growth With New Price, Pack Size and Protein
Lexington Bakes is rolling out a slightly smaller pack size (1.65 oz. versus 2 oz.) which has enabled the company to lower its price point, pursue a national retail strategy, and save on costs without “heavily” sacrificing margin points.
The Year In Candy: Freeze-Dried Growth, Texture Play, Fruit-Forward Formulations and Dubai Chocolate
While inflationary pressures have affected how consumers shop to make the most of their budgets – from retail channel to pack size to brand – confectionery industry dollar sales are still growing as shoppers seek to “enhance special moments.”
Additional Content
Shape Shifting: How Clio Is Bulking Up The Fresh Snack Set
The fresh set is growing at retail, and Clio Snacks is aiming for placement at the forefront. The Greek yogurt snack bar maker is set to double its business over the next 18 months as it goes deep on an omnichannel approach that now spans 28,000 doors across grocery, club, mass, c-stores, foodservice and online.
Can The Paleo Diet Revive Amid Anti-Ultraprocessed Rhetoric?
Ultraprocessed foods are an invention enabled by modern technology, and amid the growing pushback against them, The Paleo Diet has seen an opportunity to revive its prehistoric approach to packaged food.
New Products: Sartori Cheese Ventures into Snacking, Fancypants Celebrates Spring
In this week’s notable new products roundup, cheese maker Sartori enters the snacking category, Fancypants unveils two limited-edition spring flavors, and Hero Bread expands its Crafted Collection.
Daily Briefing (Insiders Only): When The Food Industry Thinks It Is Funny…
If Expo West is our Super Bowl, then April Fools’ is our Oscars. Today marks the one day of the year where the food and beverage industry collectively comes together to compete on a scale that heavily favors weirdness as long as it comes with a healthy dose of creativity.
How Simek’s Is Capitalizing On The Clean Label Frozen Wave
Simek’s is riding the clean protein, premium, convenient meal solutions wave. After more than 50 years in business, the frozen food brand rolled out nationally at Whole Foods in May and has since grown its footprint to over 6,500 stores across the U.S.
New Products: Collabs from Marzetti, Hippeas and Tillamook, Plus Daily Harvest’s Pea Protein
In this week’s notable new products roundup, Hippeas teams up with Grillo’s Pickles to craft its newest puff flavor, Daily Harvest seeks to meet consumer demand for high-protein, and Chick-fil-A expands its collection of at-home products.
New Products: Zucker’s Bagels Makes Retail Debut, Jolly Rancher Does Freeze-Dried
In this week’s notable new products roundup, Zucker’s Bagels & Smoked Fish enters retail, The Hershey Company jumps on the freeze-dried candy craze, and Garden Veggie expands its Flavor Burst tortilla chip line.
‘Not Diet Burgers’: Blended Meat Evolves As A Middle Path
Blended meat has struggled to establish a foothold in retail but is seeing foodservice as a path forward as the category sharpens its toward health claims.
Daily Briefing (Insiders Only): How Omnichannel Sales Are Shaping Snacks
First it was snacking as a love language. Now, snack category savant Shauna Golden is diving back in to examine the relationship between the category and an omnichannel strategy.
Expo West 2025: How Kuli Kuli ‘Failed Our Way Forward’
Lisa Curtis launched Kuli Kuli a little over a decade ago to introduce the green superfood moringa into more American diets. Her mission continues with a refreshed brand identity rolling out across 11,000 stores nationwide amid a period of “unprecedented” growth for the supplement brand.





