Marketing

Just months after the debut of its kids pouch line, MUSH is bringing its core overnight oats product into another on-the-go format: protein bars, launching exclusively at Whole Foods Market stores nationwide.

While the regenerative agriculture movement may enjoy a surplus of enthusiasm, the tools to turn its economic and environmental potential to reality have thus far been in deficit.

In this week’s notable new products roundup, Burlap & Barrel partners with Martha Stewart to launch a new spice blend, Dippin’ Dots ventures into the grocery space for the first time and Little Sesame introduces a new hummus product designed for kids.

GLP-1 adopters are shifting to a younger and more affluent crowd which has implications for how grocery dollars are spent, according to a webinar hosted by data analytics firm Numerator, in partnership with Morgan Stanley.

After spending the past three years drumming up interest online for high-protein, plant-based pantry staples, The Kaizen Food Company is now eyeing an expansion deeper into physical retail with a packaging update and expansion into value-added items.

Washington, D.C.-based peanut butter brand One Trick Pony (OTP) has secured seed funding from Collaborative Fund. The new funds will be used to support retail growth, new innovations and an upcoming packaging overhaul in early 2025.

The countdown to the new year has begun as evidenced by the flow of new trend predictions and reports aiming to bring our expectations up-to-date with future innovation. Today, we are breaking down the themes and ideas shared by the Specialty Food Association while taking a look at how early movers have already injected themselves into the realm of hot new products.

In this week’s notable new products roundup, Gopuff launches a limited-edition candy bar in collaboration with content creator Alix Earle, Crofter’s Organic unveils a squeezable format for its fruit spreads, and Magnolia Bakery brings its signature banana pudding into the CPG world. Little Spoon Little Spoon has released Organic Oatmeal Baby Cereal with full visibility… Read more »

Better Sour announced today it has partnered with Walt Disney Animation Studios to launch a new Passion Fruit flavor of its sour gummies featuring “Moana 2”-inspired packaging, marking the brand’s first single-flavor SKU.

On CPG Week, the podcast team talks about Keurig Dr Pepper’s acquisition of GHOST Energy, Olipop’s sports sponsorship ambitions and a look at Whole Foods Market’s Trend Forecast.