Investment
Dive into the latest stories, interviews, and discussions relating to investment, funding, and mergers and acquisitions throughout the natural food industry. Explore what the financial future looks like for natural food entrepreneurs in terms of capital availability, deal terms, lending, and the strategic marketplace in order to help shape your planning strategy for the short and medium term.
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Featured Investment Content
Forward Consumer Partners Closes $500M Fund
The Connecticut-based firm said its Fund II, launched in December 2025, will continue to focus on majority equity investments in the range of $25 to $250 million.
![[Exclusive] Stellar Snacks Locks In Minority Investment From Main Post Partners](https://d2azl42aua8mom.cloudfront.net/wp-content/uploads/2026/03/24095854/2026-03-24-square-1080x1080-1-150x150.png)
[Exclusive] Stellar Snacks Locks In Minority Investment From Main Post Partners
Better-for-you pretzel maker Stellar Snacks has secured a strategic minority growth investment from private equity firm Main Post Partners.
After Reformulation Struggles, Yough Breaks Through with Major Retail Wins
Greek yogurt-based frozen pizza maker Yough was nearing an almost deadly inflection point, until Target stepped in. Over the past six months co-founder and CEO Micheal Rolland went from questioning whether to continue, to buckling down the business and scaling up from 50 to a few thousand doors nationwide.
Additional Content
Triscuit Uses Crowdfunding to Help Launch Brands
In an attempt to stay ahead of the trends, many large strategics, such as General Mills and Campbell, are building out venture capital arms to hunt down and invest in enterprising, adventurous food and beverage startups. In March, beloved cracker brand Triscuit decided to take a different approach, reaching into the crowdfunding world to create the Triscuit Maker Fund.
No Brakes on Food and Beverage Investment: Video
In the month since Natural Products Expo West closed, food and beverage companies have announced millions of dollars’ worth of investment, from strategic investment in companies like Juicero and Body Armor to advanced funding rounds in brands like Perky Jerky and Health Ade.
Mission Driven Companies Focus of New Collaborative Fund & CircleUp Partnership
Last week equity and investment crowdfunding platform CircleUp and venture capital firm the Collaborative Fund announced the launch of Collab+Consumer, a new fund on CircleUp for early-stage, mission-driven companies in retail, apparel, CPG and pet care.
Selling The Sales Team: Acosta Buys Ignite Sales & Marketing
Last week, Acosta, one of the largest grocery brokers in the world, announced that it had acquired Ignite Sales & Marketing, following a sales process run by Whipstitch capital. The purchase brings a high-touch set of account managers who foster the growth of mid-sized businesses into a brokerage and sales strategy firm that deals with the largest companies in the world.
Boulder Brands Founder Steve Hughes’ New Dawn: Sunrise Strategic Partners
Reading Steve Hughes’ biography is like walking down the aisle of a grocery store — you’ll see plenty of familiar brands along the way, from Healthy Choice, to Smart Balance and Evol, to any number of the products he oversaw as CEO of Celestial Seasonings. In this interview with Project NOSH, Hughes discusses his newest venture, Sunrise Strategic partners.
Tio Gazpacho Completes $1.25M Funding Round Led by General Mills’ 301 INC Unit
Proceeds from the round, which was raised on equity crowdfunding platform CircleUp, will go toward new sales and marketing initiatives designed to expand placement and awareness of Tio Gazpacho’s high pressure processed, ready-to-drink soups.
Snackable Wine Grape Company Raizes $1 Million for RayZyn Line
The Wine RayZyn Company announced that they’ve raised over $1 million to help develop the next superfood snack product. The company has a patented process that dehydrates grapes and caramelizes the nutrient rich wine seed in the grape’s own sugar.
Bonafide Provisions Beefs Up With SUJA, BIGR Execs
Bonafide Provisions, a newly-renamed maker of frozen chicken and beef bone broths, has become a portfolio company of Boulder Investment Group Reprise (BIGR), an investment firm founded by the former managers of Boulder Brands’ venture capital group, the company announced this week.
“Heritage” Jerky Co. Country Archer Raises $5 Million
The all-natural, vertically-integrated jerky company closed on a $5 million funding round shortly before Expo West and is now trying to push East from its California base. The minority investment came from Monogram Capital Partners.
Apollo Global Management to Acquire The Fresh Market for $1.36 Billion
The deal was unanimously approved by the company’s board of directors, with the exception of The Fresh Market founder and chairman Ray Berry, who recused himself from negotiations pertaining to the deal.