High Protein

With this year’s Natural Products Expo East less than a month away, brands have started to announce what they’ll be featuring on the show floor. While some trends (low fat) have started to fade away, and others (ketogenic foods) are just starting to rise, a few (protein, paleo and comfort foods) are clearly here to stay — at least a bit longer.

Over the past year, Ips Chips (a line of protein enhanced salty snacks) has undergone a transformation as it becomes Ips Snacks. With a new CEO, team, packaging, formulation and product line, the brand has big plans for the rest of 2016 and 2017.

In April of this year, search engine Google released a report on food trends that claimed pasta was making a “comeback.” This week it seems that the tech giant was right in its prediction: two better-for-you brands moved their companies in a new direction by offering their consumers ready-to-eat meals centered around noodles.

After over twenty years in business, Kodiak Cakes has accepted the company’s first official investment from Sunrise Strategic Partners. The brand has seen rapid growth for its line of high-protein “Power Cakes.”