While some industry leaders think this is a fleeting fad, others think it’s here for the long haul and are increasingly formulating with egg whites. They’re even taking it one step further by directly calling out the ingredient on their front labels.
Iwon organics, a high protein chip brand targeted at athletes and health conscious consumers, announced this week that it’s bringing a new protein puff line to more than 4,500 GNC stores in October.
Halo Top, Quest, Kodiak Cakes. These are the CPG role models former Wild Oats category manager and Quest product developer Chris Chiarella looked to when creating Ideal Oats, a line of high-protein, low sugar oatmeal cups.
ProYo announced today that its high protein, low fat ice cream pint brand will now be known as Swell Ice Cream. The rebranding is an attempt to optimize the brand’s name and packaging to better connect with what CEO and founder Nathan Carey said are the core consumers of pints: women, families and “weekend warriors.”
Chicago-based wellness company, Vital Proteins, takes collagen nutrition to historic Wrigley Field with an opening season debut as the Official Collagen of the Chicago Cubs. In a play to bring clean protein to the professional sports world, Vital Proteins looks to its hometown champions for an opportunity to change the way athletes think about natural, whole nutrition.
Plant-based products are one of the hottest trends in food and beverage, and investors have taken note. Last week, several funds and venture capital firms came together to back Nutriati, a food technology company whose first products are a chickpea flour and chickpea protein concentrate.
Now armed with cash and plans for growth, plant-based nutrition bar company D’s Naturals is taking the next step in its “no cow revolution” with the hiring of health and wellness veteran Chris Hickey as CEO.
FlapJacked, maker of high-protein pancakes and muffins, announced today the official release of its latest product line: smoothie mixes. FlapJacked Protein Smoothie Mix becomes the first high-protein smoothie mix with a shelf-stable Greek Yogurt base. This “just add milk” mix provides consumers with an easy-to-make, portable and delicious smoothie without the use of a blender.
The new 30g protein bars join Premier Protein’s existing lineup of shakes, bars and powders.
Banza, maker of the chickpea pasta named as one of TIME Magazine’s Best Inventions of 2015, announced today its first expansion into long noodles: high-protein spaghetti.