CHICAGO– Chicago-based wellness company, Vital Proteins, takes collagen nutrition to historic Wrigley Field with an opening season debut as the Official Collagen of the Chicago Cubs. In a play to bring clean protein to the professional sports world, Vital Proteins looks to its hometown champions for an opportunity to change the way athletes think about natural, whole nutrition.
“Our joints, bones, skin, and muscle tissue all contain collagen, an elastic, structural component of our bodies that helps us move,” explains Kurt Seidensticker, CEO and Founder of Vital Proteins. “By bringing collagen peptides into the nutritional fold of professional athletes, our hopes are to emphasize the importance of clean protein sources while helping players lead healthier, fuller lives.”
Vital Proteins’ collection of clean, sustainably sourced collagen proteins range from single ingredient powders such as the grass-fed, pasture-raised Collagen Peptides and Beef Gelatin (a staple of the Chicago Cubs’ clubhouse menu) to multi-ingredient blends such as the Collagen Whey (offering 27 g of protein per serving). Providing the optimal dose of collagen per serving, these products are an important part of an athlete’s diet offering tendon, ligament, and bone support to increase performance and reduce risk of injury. Studies involving professional athletes have further proven collagen’s effectiveness, showing a 67% reduction in injury among participants.
Not surprisingly, Vital Proteins has been in-play behind the scenes of the clubhouse for several years, an introduction made by Chicago Cubs Nutrition Consultant, Registered Dietitian Nutritionist (RDN) and Certified Specialist in Sports Dietetics (CSSD), Dawn Jackson Blatner.
“I am relentless when it comes to making sure the players have access to the most cutting-edge nutrition,” explains Blatner, who has been a nutrition consultant of the Chicago Cubs for nearly ten years. “Collagen is an exciting new element in sports nutrition; it helps keep active bodies strong and resilient, which is exactly what I want for the players.”
In addition to being named the Official Collagen of the Chicago Cubs for the 2017-2018 baseball season, Vital Proteins is committed to supporting the team’s players in every way possible, as well as their fans. From signage in the stadium to citywide in-store promotions, fans will have an opportunity to interact with the Vital Proteins brand both on and off the field. This spring/summer, fans and players can also look forward to the launch of a pro series line of performance-inspired collagen products.
For more information on our collagen, recipes, and benefits, visit www.vitalproteins.com/blog, follow @vitalproteins on Instagram, or follow the hashtag #StayVital.
About Vital Proteins
Founded on the belief that whole-food-based nutrition containing collagen is essential for one’s overall health, fitness, and wellbeing, Vital Proteins® is dedicated to providing 100% natural, whole food proteins using sustainable, clean practices. The company produces a variety of collagen offerings made from pasture-raised, grass-fed cows, and wild caught, Non-GMO Project Verified marine collagen. For more information, please visit www.vitalproteins.com.