Gluten-free breakfast brand Love Grown wants to wake up the tired cereal aisle. The brand, which first launched its better-for-you take on the breakfast staple in 2008, sees a bright future fueled by beans and other novel, nutritionally-dense bases and is launching new packaging — a key move as it prepares to expand into Walmart early next year.
Terms of the deal were not disclosed. As part of the acquisition, Lisa Pounds, Green Plate Founder and CEO, will assume the new role of CEO of Celebrate Brands.
The brand’s revamped packaging, designed by Nucleus Maximus, features a colorful design with a hand-drawn bear. To start, the bear will only be featured on GFB’s bar line, rolling out to 9,000 stores this month.
GeeFree was founded in 2013 by partners Susan Hougui, a food consultant, and Steven Leyva, a baker. The duo baked the business from there, growing the company to about $500,000 in sales in its second year. Then in March 2017, Billy Procida, founder of the multi-billion dollar real estate investment group Procida Funding & Advisors, invested $1 million dollars for half the company. Now post investment, the company said it’s already seeing a tenfold increase in its month-to-month sales from March to May thanks in part to a new COO and a ramped-up marketing campaign.
How Goodie Girl Cookies’ Starbucks partnership — which got the brand’s best-selling line into more than 12,000 cafes nationwide — showed Founder Shira Berk that she was potentially missing out on a major sector within grab-and-go.
The gluten-free baked goods line geared toward in-store bakeries introduced its products into Ahold USA earlier this month, bringing the company’s store count to over 2,000 eastern U.S. supermarkets since its 2015 launch. So far with 2017’s growth and Goodman’s new partnership with Ahold, the company has already done $500,000 in business from January through March.
The Hain Celestial stand was converted from an already existing 14-foot-wide stand located on the main concourse in the Arena. It features Sensible Portions snacks, Terra Chips, Garden of Eatin’ snacks and FreeBird chicken nuggets.
Bakery On Main, an independently-owned company and leading provider of gluten-free snacks and cereals, is expanding its range of audaciously premium offerings to include four new certified organic product lineups:Organic Happy Oats, Organic Happy Granola, Organic Happy Muesli, and Organic Creamy Hot Breakfast.
Smart Flour Foods is announcing Non-GMO Project Verification for its popular pizza crusts.
Bob’s Red Mill, the leading provider of whole grain and gluten free foods for more than 40 years, has developed a new Gluten Free Egg Replacer that, in addition to containing no gluten or animal products, is also without soy, corn, grains, or beans.