General Mills is doubling down on the powers of digestive health. The corporation is deepening its strategic partnership with natural brand GoodBelly, launching a line of lactose-free yogurts and cereal this week under the digestive health brand. In yogurt, General Mills will take on fellow functional foods brand Activia — offering similar product benefits for a younger audience.
Is Kellogg waffling on its formerly Eggo-centric waffle strategy? The food giant is, at least, diversifying its breakfast table approach with new Off the Grid protein-infused waffles, rolling into major retailers this month.
Meat snack producer Stryve doesn’t just want to be the country’s leading biltong brand; it wants to be the manufacturer of choice for the growing category. The company last week announced the close of a $16.5 million round of funding to not only grow its own brand but to grow its manufacturing facilities as well.
Despite its long association with diet food, two legacy dairy brands think cottage cheese is ready for a comeback. To modernize the snack, they’re looking to non-traditional, savory flavors.
During this year’s Natural Products Expo West, Senior Reporter Meagan McGinnes spoke with Four Sigmatic founder Tero Isokauppila about the his love of mushrooms, why adaptogens are trending in food and how he is getting people to give his fungus-filled products a try.
Nuun has made health-through-exercise a core tenet of the brand identity for its line of hydration tablets and powders. But now the company says it is looking to take care of its consumers around the clock with Nuun Immunity, a new line launching next month.
Global confection leader Nestle announced this week that it has agreed to acquire Canadian vitamin maker Atrium Innovations, the parent company of functional food and supplement brand Garden of Life, for $2.3 billion in cash. The transaction is expected to close early next year.
Private equity firm TSG Consumer Partners has acquired a minority stake in Nuun, a Seattle-based brand of hydration tablets and powders, for an undisclosed sum.
Plant-based, health startup Revere launched last week with plans of bringing personalization to athletes’ pre- and post-workout mixtures. The direct-to-consumer drink mix company also announced that it raised $2 million in a seed round led by Lerer Hippeau Ventures prior to the launch.
Come Ready Nutrition is hoping for a win with its newly doubled portfolio of performance-based snacks. At the Sweets and Snacks Expo in Chicago, Illinois, last month the brand rolled out protein puffs, apple slices and protein waters, all which will retail for under $3. Patrick Cavanaugh, President and founder of Come Ready Nutrition, told NOSH he hopes the new products will expand the usage occasions for the brand, as well as the day-parts in which they are consumed.