Responsibilities
Content Strategy & Creation
- Own the day-to-day and weekly content calendar across Instagram, TikTok, and other priority platforms
- Plan, shoot, and edit organic content (in-feed, Reels/TikToks, Stories) that reflects Harken’s fun, deadpan, in-on-the-joke voice
- Stay on top of trends, sounds, and formats, and adapt them quickly for Harken
- Be secondary ‘face of brand’ to social community
- Film and engage founder on content
Community & Engagement
- Manage community engagement — replying to comments and DMs in Harken’s voice
- Identify and build relationships with creators, brand ambassadors, and fans for organic amplification
- Monitor social conversation and flag opportunities or issues to the team
Campaigns & Collaboration
- Support paid social and campaign concepting alongside the Creative Director and marketing leadership
- Coordinate social coverage for launches, events, and trade shows (e.g., Expo West, Sweets & Snacks Expo)
- Partner with the ecommerce team to align social content with harkensweets.com and retailer.com pushes
Reporting
- Track channel performance and content KPIs, and share regular reporting with clear takeaways
- Use performance data to continually refine content strategy
Qualifications
- 2–4+ years managing organic social media, ideally for a consumer brand (food/beverage or CPG a plus)
- A strong eye for content — can shoot and edit short-form video that feels native to each platform
- Excellent writing skills and a sense of humor; comfortable being funny and a little irreverent without losing the brand
- Deep fluency in social culture and platform trends
- Self-starter who can own a channel end to end in a small, fast-moving team
- Experience with social scheduling/analytics tools
How to Apply
Send an email to [email protected] with the subject line “Harken Social Media Manager Application - [Your Name].” Please attach your resume, current social links, and links to social work you’re proud of!
If selected further we will request that you send a short video as if you’re already the SMM for Harken!
Harken is looking for a Social Media Manager to own our organic social presence end to end — planning, creating, and publishing content that builds word-of-mouth and makes Harken feel like a brand you hear about from a friend, not one that’s marketing to you. You’ll be the daily voice of Harken across our channels, working closely with the Founder/CEO and our Creative Director to keep content fun, warm, and culturally relevant.