Saffron Road Ignites the Frozen Aisle with Crossroads

Stamford, CT – February 27, 2026 - Saffron Road®, a Certified B Corp™ and pioneer in globally inspired, clean-label meals and snacks, is redefining what consumers should expect from frozen meals with the launch of Crossroads™, a bold new mashup line designed for where modern consumers are headed next. 

Today's shoppers expect more from mealtime - more protein, cleaner ingredients, and flavor that genuinely delivers. Convenience alone is no longer enough. Crossroads was created to meet those rising standards and reset expectations for what frozen can deliver. 

No Borders. Just Flavors. 

Crossroads reimagines pasta night through fearless culinary innovation. Familiar formats collide with deeply layered sauces, slow-developed spice profiles, and indulgent melty cheeses - built to rival restaurant dishes. Think slow-braised birria and rigatoni folded into a smoky guajillo-chipotle sauce. Creamy butter chicken with spiraled cavatappi and melty mozzarella. Sweet-heat gochujang swirled with pillowy ravioli. 

Each entrée features at least 24g of protein per serving, is Seed Oil Free Certified, offers low or no added sugar, and is packaged in a plant-based fiber tray, proving indulgence and ingredient integrity can share the same plate. 

The Launch Lineup: 

• Beef Birria Rigatoni: Slow-braised beef birria and rigatoni drenched in a smoky guajillo-chipotle sauce, finished with a molten layer of Monterey Jack. 

• Butter Chicken Cavatappi: Tender yogurt-marinated white meat chicken swirled into cavatappi and coated in a velvety, spice-layered butter sauce that clings to every curve. 

• Cheesy Korean-Inspired Ravioli: Pillowy cheese ravioli in a creamy sweet-heat gochujang sauce that builds warmth with every bite, balanced by melted mozzarella. 

• Hatch Chile Chicken Pesto: Grilled white meat chicken and bowtie pasta tossed in a bold Hatch chile-basil pesto with Parmesan cheese. 

• Lemon Miso Chicken Alfredo: Silky fettuccine swirled in a creamy lemon-miso Alfredo, layered with grilled white meat chicken. 

Crossroads also introduces a striking new design expression for Saffron Road. Each package unites two bold colors and distinct patterns — one on each side — honoring the two culinary traditions behind every mashup. The visual contrast mirrors what's inside: unexpected pairings, global creativity, and fearless flavor. Anchoring it all is the trusted Saffron Road shield, reinforcing the premium quality and ingredient integrity consumers expect. The result is dynamic, disruptive, and unmistakable on shelf. 

Saffron Road continues to operate ahead of evolving consumer expectations - not in response to them. 

"Consumer expectations aren't standing still, and neither is frozen" said Paul Turbeville, Chief Executive Officer of Saffron Road. "Protein standards are higher. Ingredient transparency is non-negotiable. But consumers are also craving something new - a sense of culinary adventure. Flavor has to compete with what they can get outside the home. As takeout and restaurant prices continue to climb, shoppers are rethinking where value lives. They want globally inspired, restaurant-quality taste, high protein, and cleaner ingredients without seed oils. Crossroads reflects where we see the category going next: bolder flavors, more creativity, meaningful protein, and uncompromising ingredient integrity - all delivered with modern convenience." 

Crossroads will begin rolling out at retailers nationwide in March and will make its official debut at Natural Products Expo West, March 4–6 in Anaheim, CA. Attendees can visit Saffron Road in Hall E, Booth 5621 to sample the new line. 

About Saffron Road: 

Saffron Road®, a Certified B Corp, is a leading natural and organic food brand dedicated to crafting delicious, high-quality meals inspired by global flavors. Saffron Road recently made history as the FIRST Seed Oil Free Certified entrée line in the world. Guided by a mission to inspire people and connect cultures through a shared love of world cuisines, Saffron Road believes food should be both healthy and flavorful - and produced in a way that's culturally respectful, sustainable, and socially responsible. 

According to SPINs/IRI data, Saffron Road is the #1 better-for-you chicken protein-based frozen single serve entrée in total US food SPINS Conventional Food - Total US (powered by Circana); NPI Product Universe; 52 weeks ending 01.25.2026. 

As a Certified B Corp, Saffron Road meets rigorous standards for social and environmental impact, ensuring its products are made with ethically sourced ingredients that are better for the environment, farmers, animals, and consumers. All Saffron Road products are Halal-certified by IFANCA and available in more than 15,000 U.S. retail locations. 

Saffron Road. Journey to Better®.