Better Sour Gummies Independently Verified by CarbonTag to Deliver 48% Lower Carbon Footprint

Better Sour's gummy candy is now independently verified by CarbonTag to deliver a 48% lower carbon footprint—proving indulgence can come with measurable climate impact reduction.

Austin, TX | Feb. 27, 2026 — As Better Sour prepares to exhibit at Natural Products Expo West, the brand is staking its position as the sour gummy for flavor seekers—proving Better Sour can deliver global, on-trend flavors and measurable climate impact.

Following award-winning updates to its sour formula in late 2025—which earned the nearly three-year-old startup both a Vegan Choice Award and a VegPreneur Award—Better Sour's gummy candy now delivers an even more intense sour kick and improved texture. Since launching in 2023, Better Sour's plant-based foundation and focus on tart, culinary-inspired fruity flavors from around the world have helped set the brand apart in the confectionery aisle.

While flavor leads the experience, the brand's sustainability credentials add third-party-validated credibility. A product-level carbon footprint assessment conducted by CarbonTag found that Better Sour's 1.8 oz bag of gummies (containing 15g of fiber) has approximately a 48% lower product carbon footprint per pack than a typical sugar-based, gelatin gummy on the U.S. market.

The analysis was conducted using life cycle assessment (LCA) methods aligned with ISO 14067 guidance and calculated on a cradle-to-shelf basis. The reduction in emissions is largely attributed to Better Sour's use of tapioca fiber instead of animal-derived gelatin—a shift that both lowers carbon intensity and enables the gummies' high-fiber nutritional profile.

CarbonTag COO Jasper Döninghaus stated:

"We are excited to partner with Better Sour to show that gummies can meaningfully reduce emissions by replacing gelatin with more sustainable ingredients. Based on Better Sour's ingredient and production data, our analysis suggests that their gummies have around 48% lower product carbon footprints per pack than a typical sugar-based gelatin gummy on the U.S. market, in CO2e, calculated on a cradle-to-shelf basis using life cycle assessment methods that follow the guidance of ISO 14067. By using tapioca fiber rather than gelatin, Better Sour was able to achieve this level of reduction in our assessment."

Semira Nikou, CEO of Better Sour, added:

"At our core, we are a candy brand built for flavor seekers. Our success in the market and feedback from customers validate that we've nailed the taste and texture. What makes that even more powerful is that we've done it with high-fiber, plant-based ingredients and now have independent data showing significantly lower emissions. We believe the future of candy is bold in flavor and better for the planet."

At Expo West, Better Sour will showcase its updated sour lineup—highlighting its position at the intersection of indulgence, natural ingredients, elevated sour gummy candy, and sustainability.

Attendees of Natural Products Expo West can learn more about the company and try Better Sour's newest flavor, Tart Cherry, in North Hall at Booth 1447, March 4–6.

About Better Sour
Better Sour is the brainchild of two lifelong best friends from Hawai'i who bond over travel, food, and a shared obsession with all things sour. Their award-winning tart gummies are shaking up candy aisles nationwide—now found in over 4,000 stores and on Amazon. The company is proudly WBENC-certified.

About CarbonTag
CarbonTag is a climate tech start-up that helps food and beverage brands track, reduce, and communicate product carbon footprints. Its software turns ingredient and production data into transparent CO2e footprints and reduction roadmaps, using life cycle assessment methods that follow the guidance of ISO 14067.

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