Food Industry News, Insights, and Education for the CPG Community

Beverages 101 is BevNET FBU’s signature introduction to the beverage business. The full series of videos and presentations are now available from the May 13th event.

BevNET will present the next edition of its Food and Beverage University (FBU) in Los Angeles on Sept. 11. The one-day business education and networking event will take place at the Skirball Cultural Center.

We’re pleased to announce that every speaker presentation, panel and discussion from BevNET Live Summer ’14 is now available for viewing on BevNET FBU.

Every month, we receive dozens of questions from BevNET FBU subscribers, and we’ve created a new video series in which our team members answer specific queries.

Recently, we sat down with Leif Steiner, founder, Moxie Sozo, to discuss the company’s approach to marketing and branding, as well as his view on creating stand-out packaging, competitive audits and establishing memorable brand identity.

In this series of videos, Neil Kimberley, ‎VP of Strategy/Brand Development at Essentia, describes how LOHAS (Lifestyles of Health and Sustainability) has become a key reference point in marketing strategies for natural and organic brands.

Sharing the wealth of experience that he’s acquired over the years, Seth Goldman recently sat down with BevNET FBU to offer his insight and advice on a range of topics, including the use of line extensions to address distribution challenges.

Were you unable to join us last month’s BevNET FBU Boston event? Did you attend or watched the livestream and want to revisit the content? In either case, we have some great news: complete video coverage of the day is NOW AVAILABLE.

FBU recently sat down with Debbie Bachmann and Matthew Mitchell, two of the key points of contact between new beverage companies and the Coca-Cola Co. via its Venturing and Emerging Brands Group (VEB) innovation unit.

If attendees walked away with anything from FBU Boston, it’s that entrepreneurs are best suited to endure mistakes as early as possible and to fully commit to an idea.

Entrepreneurs don’t always understand is how or where to acquire vital product components like ingredients, labels, flavorings, nutritional additives or even bottles. It’s never as easy as walking into a store and placing an order.