News

Recently, we sat down with Leif Steiner, founder, Moxie Sozo, to discuss the company’s approach to marketing and branding, as well as his view on creating stand-out packaging, competitive audits and establishing memorable brand identity.

In this series of videos, Neil Kimberley, ‎VP of Strategy/Brand Development at Essentia, describes how LOHAS (Lifestyles of Health and Sustainability) has become a key reference point in marketing strategies for natural and organic brands.

Sharing the wealth of experience that he’s acquired over the years, Seth Goldman recently sat down with BevNET FBU to offer his insight and advice on a range of topics, including the use of line extensions to address distribution challenges.

Were you unable to join us last month’s BevNET FBU Boston event? Did you attend or watched the livestream and want to revisit the content? In either case, we have some great news: complete video coverage of the day is NOW AVAILABLE.

FBU recently sat down with Debbie Bachmann and Matthew Mitchell, two of the key points of contact between new beverage companies and the Coca-Cola Co. via its Venturing and Emerging Brands Group (VEB) innovation unit.

If attendees walked away with anything from FBU Boston, it’s that entrepreneurs are best suited to endure mistakes as early as possible and to fully commit to an idea.

Entrepreneurs don’t always understand is how or where to acquire vital product components like ingredients, labels, flavorings, nutritional additives or even bottles. It’s never as easy as walking into a store and placing an order.

It’s an issue that a number of craft brewers have grappled with over the past year, and one that is often misunderstood: trademark ownership and infringement.

Every month, we receive dozens of questions from BevNET FBU subscribers, and we’ve created a new video series in which our team members answer specific queries.

Do you ever wonder how experienced food and beverage entrepreneurs think about what companies to invest in themselves?