News

Once Upon a Farm is looking beyond its roots in baby food by launching a new line of refrigerated oat bars – its first non-pouched product – in an effort to use snacking occasions to stay relevant as its young consumers age.

Rudi’s Mountain Bakery has set its sights the freezer aisle adding 12 new value-added products thanks, in part, to the brand’s new “idea man” and chief innovation officer Justin Gold.

Five years after launching its signature oat-based granola butter, Oat Haus has opened a new growth phase by leaving its 11,000 sq. ft. manufacturing facility in Philadelphia and moving into a 45,000 sq. ft. manufacturing and fulfillment facility in Cleveland.

Wellful, an omnichannel health and wellness company, is rebooting weight management company Jenny Craig as a direct-to-consumer meal platform.

In Expo East news: Happy Wolf brings refrigerated bars to U.S. retail; Mr Bing debuts smaller size to drive trial with perimeter placement; and Lil Gourmet moves toward category standard pack.

Although users may primarily flock to TikTok to jump on the latest dance trends, the short video social media platform is seeking to become one of American consumers’ go-to ecommerce destinations with the launch of TikTok Shop.

At the final Natural Products Expo East, even the annual State of Natural keynote presentation came with an update, now dubbed “Vision 2030.”

Each year, NOSH recognizes natural food industry companies, brands, individuals, products, ideas, and trends through our annual Best Of awards show, presented at our two-day NOSH Live conference. This year, the winners will be announced on November 30th in Marina del Rey, CA.

Expo East 2023 may have ended, but the NOSH team has more news to report from the show floor including a spate of new launches from vegetable-forward frozen food brand Caulipower and rebrands by Jack and Friends and R.E.D.D. Bar.

The NOSH team has been trawling the trade show floor at the last-ever Natural Products Expo East and have complied a healthy haul of notes, thoughts, hot takes and new product finds. Check out this rundown of notable news and updates from the show.