As the natural food industry evolves, one thing that’s fueling its growth is the diversity in consumers’ lifestyles. Diet trends are in the midst of a boom, and keto is one that’s taking the industry by storm.
Last year’s Expo East demonstrated growth in the keto space, and we continue to see that proliferating through this year’s Expo East 2019 show. While some brands like Once Again, Kiss My Keto and Know Brainer are showcasing new products, others like Toronto-based Unbun are aiming to enter the U.S. market.
Many are specifically targeting the keto-community with call outs and certifications, while others are serving the market with a more inclusive approach of low-sugar and low-carb. The recent $5.5M investment in cereal brand Magic Spoon, and the acquisition of Quest for $1B, confirms the expectation of continued growth in the low-carb segment.
Without further ado, here are some of the keto and low-carb products spotted at the show:
Lilly’s Hummus is taking its small-batch crafted approach to the keto category with new cauliflower hummus. The non-GMO, low-carb dips come in four flavors: Original, Golden Milk, Buffalo and Ranch Dill.
Toronto-based Unbun Foods has identified an opportunity in the U.S. market with its keto, paleo, grain and gluten-free bakery products. The brand uses almond flour in its line of buns, mini-baguettes and pizza crusts.
At the show, ice cream brand Enlightened debuted its new keto collection. The products contain just 1 g of net carbs per serving and come in flavors like Coffee & Cream and Butter Pecan.
Kiss My Keto
Kiss My Keto is launching gummies made with MCT oil. The multi-pack box contains six servings, with 3 g of net carbs per bag.
Nut butter purveyor Once Again is mixing it up with new keto-friendly blanched almond butters. The products come in crunchy and extra creamy varieties in 12 oz. jars.
Know Brainer is expanding into the snacking set with Max Mallow, sugar-free marshmallows fueled with collagen and MCT oil. The brand is skipping classic and heading straight for fun flavors like Mint Chip, Cinnamon Toast and Burnt Caramel.
The leading ingredient in Bake City’s Cookie+ Keto products is almond meal, an increasingly common swap for flour in low-carb and gluten-free products. The brand’s use of allulose in lieu of sugar keeps the sweetness without the use of sugar. The company is launching 3 oz. bags that sport a new look.
Kevin's Natural Foods
A new brand is entering the market: Kevin’s Natural Foods. The company’s paleo and keto simmer sauces are designed to add variety and flavor to home cooking using all-natural ingredients.
The alternative pasta set continues to grow as shoppers look for better-for-you takes on their favorite foods. Liviva offers keto-certified organic shirataki pasta made from konjac root and oat fiber.
Focusing on value propositions is another approach brands can take. Werner highlights 18 g of protein, zero sugar and 0 g of carbs on its Original grass-fed beef jerky snacks.
Good Good is serving up stevia and erythritol sweetened jams. The brand’s keto-friendly options provide an alternative for consumer looking for low-sugar options.
Pork King Good
Fried pork rind maker Pork King Good showcased new flavors at the show, including its Himalayan Pink Salt & Vinegar variety. The brand’s full lineup of pork rinds contains 0 g of carbs per serving and feature the tagline, “A Keto Friendly Snack!”
Fat Snax displayed new branding on its line of non-GMO keto cookies. Its classic flavors are repackaged with two cookies per single-serving and 10 servings per box.
Chosen Foods showcased its zero carb, zero sugar keto mayo made with 8 g of MCT oil per serving.