Snack Brand Packaging Revamps To Debut at Expo West

Halfpops: As a newer product category, Halfpops not only has to draw the consumer’s eye to its product, but also clearly convey what it is. The initial packaging focused on large product photography to accomplish this goal, but at the same time, seemed to indicate that the kernels were larger than they actually were.

The new design opts “for a bold, statement-making appearance” noted a company press release. Going a step further, the brand plans to bring the energetic look into the brand copy by “using punchy and humorous language on packaging and online.”