Avo-Crazy: Will 2016 Match the Past Year?

Primal Kitchen Mayo

Debuting this year on online marketplace Thrive Market, Primal Kitchen’s avocado oil based mayo is the first product from the “godfather of the Paleo movement,” author Mark Sisson. The product is evidence of the “real food” movement where consumers want to be able to identify all the ingredients in their food easily as well as proof of the rise of the paleo diet. 2016 should be interesting to see if the Paleo movement continues to grow, or if it peters out to back to the fringe.