News

There was a time when an April Fools’ stunt could be delightfully dumb – a clear joke, a quick laugh, maybe a viral tweet. In 2026, that same playbook feels shaky.

Unilever’s divestment of its frozen division hasn’t cooled the cold war between it and Ben & Jerry’s as the ice cream brand’s former board chair is now suing the conglomerate, alongside current parent The Magnum Ice Cream Company, for allegedly undermining its social mission.

An attention-getting class action suit alleging that David Protein misled customers by “drastically understating” the calories and fat content in its protein bars has been voluntarily dismissed, according to a March 30 court filing.

The U.S. Small Business Administration (SBA) unveiled a new loan program aimed at supporting small businesses across the domestic food supply chain.

Amid a period of “explosive growth,” Toto Foods is evolving beyond its protein-centric messaging with a dessert-forward rebrand aimed at cementing its position as “an ooey, gooey cookie that wins on taste.”

Once Upon A Farm has added five new product lines to its portfolio of kids snacks and meals, claiming the launch marks its largest portfolio expansion to-date.

Thrive Market today unveiled a new way to weed out ultraprocessed foods. The online grocer has added a filter for products carrying the Non-UPF Verified seal, which indicates they don’t contain certain additives such as high-fructose corn syrup, artificial sweeteners or synthetic emulsifiers.

Spice giant McCormick & Company announced today that it has entered into a definitive agreement to merge with Unilever’s food business, excluding India, in a transaction that values the unit at nearly $45 billion.

Creatine gummy brand Create Wellness is moving into powdered beverages with a $20 million investment led by Alliance Consumer Growth and Impact Capital.

Consumer interests have cycled through low-carb, high-protein and fiber-filled products during the nearly six years pantry staple brand Kaizen has been on the market. It has aligned itself with each new demand while its recipes remained the same.