Carol Ortenberg
Posts by Carol Ortenberg
Under New CEO Burns, One Bar Rebrands
One Bar is ready to pump up its sales. That’s what the company’s CEO Peter Burns and its backer, investment firm CAVU Ventures, believe. The two have spent the last nine months working towards a new look as part of the brand’s push into conventional grocers, and mass, convenience and club retailers.
RxBar Founder: I Never ‘Planned’ to Sell
When your company sells for millions just three years after its inception, you must have done something right. For Peter Rahal, RxBar co-founder, president and CEO, that success was directly tied to one thing: never thinking about selling his company.
With Summit, Kroger Looks to Natural Brands for Innovation
While some retailers are scaling back on stocking local brands, Kroger is going full force in the opposite direction, looking to up-and-coming, natural innovators for inspiration.
Bulletproof Builds Brand with Labs Launch
In the CPG industry, having a popup or experiential marketing campaign is a common trick to build connections to consumers. Building a “human upgrade center” to complement your CPG line is a little less ordinary. After launching a line of food and beverage products, Asprey has turned his attention to completing the biohacking loop with the launch of Bulletproof Labs.
Kerry Group Grabs Ganeden
At a presentation to investors yesterday, Kerry Group CEO Edmond Scalon announced that the Irish global nutrition and food conglomerate had acquired Ganeden, an ingredient company focused primarily on gut health and probiotics.
CAVU Capitalizes on Crunch with Hippeas Investment
Hippeas continued its year long roll today, as the pulse-based salty snack brand announced it had received a $10 million investment from CAVU Venture Partners, the investment firm helmed by the CPG veterans Rohan Oza, Brett Thomas, and Clayton Christopher.
Foodstirs Mixes It Up with 7,500 New Retailers
Just over a year after launching into brick and mortar retailers, baking and breakfast mix line Foodstirs has validated its recipe for success, as it is set to launch in roughly 7,500 stores by the end of the month. The expansion is a leap from its previous 400 doors.
Fresca Foods Invests $3.4 million in Client 34 Degrees
It’s a relationship that both parties say has been unconventional from the start, but it’s still moving to the next level. This week Denver, Colorado-based cracker producer 34 Degrees and its erstwhile contract manufacturer, Fresca Foods, announced that Fresca was investing in the brand.
To Build Portfolio, Kellogg Acquires RXBAR
The Kellogg Company announced it has agreed to acquire Chicago, Illinois- based nutrition bar brand RXBAR. According to Kellogg, RXBAR is the “fastest growing nutrition bar brand” in the US, with net sales of approximately $120 million in 2017.
Taste Radio Ep. 78: Koia Co-Founder On How to Tell When You’ve Got a Winner
Episode 78 of BevNET’s Taste Radio podcast features a conversation with triple-threat Chris Hunter, who is the co-founder of plant-based protein drink brand Koia. In our interview, Hunter discussed his history of spotting innovative brands and helping them get to their next phase of growth. We also explore the newest trend in food allergies









