Project NOSH Staff
Posts by Project NOSH Staff
CPG Week: Kraft Heinz Sells The ‘House,’ Peter Rahal Gets Rowdy
This week, BevNET and Nosh senior reporters Brad Avery and Lukas Southard dissect a strange case of AI-generated trade dress infringement before exploring Kraft Heinz’s plan to divest its legacy coffee portfolio. They also cover the latest restructuring of Celsius’s energy drink portfolio and get a taste of the latest snacking innovation from Peter Rahal’s Medici Brands.
CPG Week: Oatly Fibermaxxes & Mondelēz Goes Undercover
On this episode, the team discusses Oatly’s newest innovation, Mondelēz’s acquisition of Undercover Snacks and the Simply Good Foods turnaround plan.
CPG Week: Cracking Into Vita Coco’s Success, Food Industry Layoffs Mount
In this episode, the podcast explores Vita Coco’s continued success, mass layoffs plaguing the food and beverage industry and Whole Foods 2027 trend predictions.
CPG Week: Poppi Founders ‘Jet’ To Next Act, Packaged Food’s Big Payday
This week, the podcast discusses Poppi co-founders’ new Jetty brand, several funding rounds and the state of the hemp industry.
Understanding Trade Spend
Bob Burke, founder of Natural Products Consulting Group, and John Maggiore, founder of Maggiore Sales and Marketing, guide attendees on how to create effective trade spending and promotional plans. They also discuss the best methods for integrating these programs into company budgets and monitoring them for maximum sustained lift.
Thinking Like a Branding Agency
Every trip to the store consumers are faced with hundreds of choices and as a food brand, you only have a few seconds to make an impression. In this session Pulp & Wire founder Taja Dockendorf will share how her agency goes about developing branding for leading food companies and how you can utilize some of these strategies for your own food packaging, even before engaging an agency.
Key Marketing Skills for an Audience-First Approach
Your audience contains your consumers, both present and future. Here’s how to build it.
Retailer Profile: How Kroger is Working With Emerging and Natural Brands
The team at Kroger is intent on finding new beverage brands to surprise and delight consumers. They discuss the store’s goals and the best ways to pitch and grow with this influential national chain.
Retailer Profile: Thrive Market E-commerce Deep Dive
We spoke with buyers from two of the leading e-commerce platforms about how they approach merchandising and purchasing decisions. Executives from Misfits Market and Thrive Market paint a picture of what it takes to catch the eye of an ecommerce buyer or category manager, how they think about assortment given the option of an “endless aisle” and what makes a brand successful with their consumers.
Getting Off on the Right Foot: Establishing a Broker Relationship
Faaturing: John Maggiore, Founder, Maggiore Sales and Marketing








