Sweeteners
Featured Sweeteners Content
The Sugar Exit: Where the Replacements Are Landing – Brightfield Group August 2026
Brightfield Group’s August 2026 report examines how sweetener preferences are translating into consumer behavior, social conversation and emerging product opportunities. Refined sugar is losing share of sweetener-related snack discussions, while natural and alternative options are gaining attention, although the motivations and perceptions surrounding each vary considerably.
Additional Content
Sweet Protein Sweelin Achieves GRAS Status
Amai Proteins announced today its sweet protein sweelin received GRAS (Generally Recognized as Safe) approval by the U.S. Food and Drug Administration.
CPG Week: April Fools, Allulose and Alternatives to Ozempic
In this episode, the team discusses industry pranks and the controversy surrounding various sweeteners, including allulose and erythritol.
Industry Buzzes About Declining Pollinator Population
Brands and consumers are sweet on the mission of protecting the world’s declining pollinator population, which has fallen dramatically in recent years. Over the past two weeks, numerous brands, like General Mills, Justin’s, and Burt’s Bees have shared the buzz and set up campaigns about this environmental issue.
Wholesome! Sweetens Portfolio with Organic Candy Innovation and Stevia
At this year’s Natural Products Expo West (Booth #2621), March 10-12, the Wholesome! brand’s spirit for innovation will be on full display. In addition to offering its beloved Fair Trade and organic sweeteners and new frostings, the brand is launching several new candy items, re-launching its Organic Stevia with a better taste and presenting new options with its sugar packets. Sister brand, Surf Sweets, known for its delicious gummy candies that are free of the Top 10 food allergens, will be on site as well sampling its popular candies as well as displaying its latest seasonal candy items.
PureCircle Completes $42m Stevia Plant Expansion
PureCircle, the world’s leading producer of high-purity stevia ingredients for the global food and beverage industry, today marked the completion of a $42 million expansion of its stevia plant in Malaysia.
NuNaturals Announces Nustevia Syrup Line Extension
Following increased success and demand for their line of stevia-sweetened syrups, NuNaturals is adding two more to the mix: Vanilla and Ginger.
D’vash Organics Launches Local Organic Date Nectar
D’vash Organics is excited to announce the launch of D’vash Date Nectar, a USDA organic sweetener and vegan honey alternative made entirely from California dates.
Steviva Ingredients Earns Organic Certification
Steviva Ingredients, makers of all-natural sweeteners and sweetening systems, announced today it has earned organic certification under the USDA National Organic Program (NOP) for its Portland SQF Level 2 manufacturing facility.
Ingredion to Distribute SweeGen’s Stevia Sweeteners
Ingredion Incorporated has entered into an agreement with SweeGen, Inc. to be SweeGen’s exclusive global distributor of the company’s novel, nature-based stevia sweeteners in all markets except China.
NuNaturals Reimagines Branding After 17 Years
The new branding and packaging design is hitting shelves fall of 2016.