Snacks
Featured Snacks Content
Seeding Its Future: Smackin’ Fuels Growth With Vertical Integration
Sunflower seed snack brand Smackin’ has prioritized flavor innovation and manufacturing control to position for long-term growth.
From MrBeast to Biltong: Meat Snacks Flex New Muscles at NACS
Legacy meat snack brands showcased simple formulations, grass-fed beef options and premium-positioned products at NACS last week.
Protein Snacks: Saturated Trend or Hormonal Health Revolution? – Brightfield Group Q3 2025
With 35% of U.S. consumers actively seeking high-protein claims and 26% having bought a refrigerated protein or snack bar in the past three months, demand for protein snacks remains strong. Insiders can full the full report, curated especially for Nosh.
Additional Content
Reviews: Talkback Heats Up Cookie Aisle; Plus, Utz, Mooski
In this reviews roundup, we gobble Talkback Snacks’ spicy shortbreads, Utz Lemonade Potato Chips and Mooski chilled oat bars.
Snack Attack: Shifting Habits, Healthier Options Fuel A $156 Billion Boom
From an expansion of mini-meal occasions to a prioritization of better-for-you options, SNAC International’s annual state of the industry report dug into the trends shaping sales growth in the snack industry.
PepsiCo Lowers Full-Year Forecast As Consumer Confidence Declines
PepsiCo lowered its full-year earnings forecast, citing declining consumer confidence and tariff-induced increases in supply chain costs as major hurdles to growth.
‘I Didn’t Start Out Wanting To Reinvent JELL-O’: A Bite With Oddball Founder Sophia Cheng
Plant-based snack brand Oddball launched its clean-label, fruit-based jelly treats into Sprouts with a mission to change how U.S. consumers buy sweets.
‘Category Is On Fire’: Meat Snack Makers Go Deeper In Sticks
Meat snack makers are leaning deeper into sticks as better-for-you brands grow distribution out of natural and into other retail channels.
Expo West: High-Protein Breakfasts and Brand Refreshes
The Natural Products Expo West show floor was buzzing on day one with new products, refreshed brand identities and stories about shifting category focuses. Here’s a look at the Nosh team’s thoughts, observations and analysis from the first day of the natural products Super Bowl.
Expo West: Harken Secures Cash, Rustic Bakery Adds Cookies & Bubbies Goes Green
The hallowed halls of Natural Products Expo West 2025 all officially open today in Anaheim, Calif. Our coverage of the event kicks off with the latest from Harken Sweets, Rustic Bakery, Seattle Chocolate, Bubbies Ice Cream and RedBud Brands.
Kevin’s Natural Foods Founders Start Anew With Wild Fox Foods
Launching at Expo West this week is Wild Fox Foods, a new seed oil-free snack brand from the founders of Kevin’s Natural Foods.
Mooski’s New Ski-Centric Marketing Play: ‘It Has Literally Snowballed’
Robert Broome created chilled oat bar brand Mooski three years ago as a fresh take on granola bars using a formulation inspired by his family’s muesli recipe. He didn’t realize then that he had developed the perfect product for skiers and snowboarders, an avid community of consumers seeking slope-worthy snacks that don’t harden in frigid temperatures.
David Adds More Artificial Ingredients, But Will Consumers Care?
Less than six months since its debut, the gold-wrapped, high-protein David bar is rolling out a new recipe featuring artificial sweeteners and flavors. The brand’s co-founders, Peter Rahal and Zach Ranen, claim the new formula improves the taste, texture and shelf life and cited studies showing the safety of ingredients now used in the bars.