New Product

For over 10 years, Feel Good Foods has steadily grown its gluten-free frozen snack brand but has now for the first time revamped its packaging while also launching several new products to bring it to a broader swathe of retailers and consumers.

In this week’s notable new products roundup, Smallhold hits independent store shelves with its Mushroom Pesto, Sleep Walk Chocolateria teams up with restauranter Rick Bayless and EQUII grows its portfolio of protein-boosted breads.

The Spare Food Co. is targeting a new revenue channel with the launch of its first-ever foodservice ingredient, Spare Starter, made from six upcycled vegetables and used as an ingredient and flavor additive for various dishes.

This week’s New Product Gallery reads something like a superhero team-up comic, thanks to a couple of eye-catching co-branded releases from the likes of Blue Circle Foods & Spicewalla, and plant-based meat specialists Daring & Fly By Jing.

Expo East introduced a wide assortment of new condiments, sauces and dressings to the natural food market; many touting ingredient lists that were gluten free, low-to-no sugar and Keto- or Paleo-friendly.

Post Foods has quietly launched Incredi-Bowl, a new low-sugar, grain-free, high protein cereal that the parent company is aiming to establish as the leader in the keto-friendly cereal space by replicating “the flavors and forms of your childhood favorites,” according to Incredi-Bowl senior brand manager Logan Sohn.

Global chia producer Benexia believes there are many food and drink applications that it can fuel. The company is using its proprietary chia ingredients to expand its CPG brand, Seeds of Wellness, with the launch of chia pastas, plant-based milk, and a chia-derived oil.

Category enhancement and reinvention often comes into view through product innovations scheduled to be seen at Expo West. Here’s a look at the latest products that companies plan to use to redefine the breakfast category.

With consumers hungry for low-sugar, protein-rich options — a trend that has recently migrated into cold cereals, of all places — brands are bringing bright ideas to other breakfast staples. Pasture-raised egg brand Handsome Brook Farm is launching egg yogurt under a new brand, Chikaraka, while superfood brand The Osso Good Company is launching nutrient-packed waffles made with bone broth.

Halal frozen meal, sauce and snack brand Saffron Road is mapping another category entry, launching shelf-stable meals this month. The new microwavable pouches come in two Indian-inspired flavors: Chickpea Masala and Delhi Potatoes.