Marketing
Draw inspiration for your next natural food marketing campaign, understand the thought process behind a major rebrand and stay informed on the latest natural food products and trends hitting the market. In a competitive marketplace, natural food companies are standing out with their marketing and innovation strategies.
Submit New Products
If you’ve recently launched a new product or have news related to marketing and branding, submit your news to our team.
Read Food Company News
Comb through company updates and press releases from food companies on our Food Wire feed.
Featured Marketing Content
Beyond Meat Launches ‘Phytosphere’ Platform With Protein Powders and Savory Bars
Beyond Meat is launching a new “plant-powered” portfolio known as Phytosphere, marking the occasion by entering new categories including protein powders and savory protein bars.
Doich Unveils Protein Innovation As It Aims to Be ‘The LesserEvil of Confection’
Doich is gearing up to launch a line of Protein Cups in October, marking its first step beyond its flagship snacking dough. The new confection, which is free from seed oils and artificial sweeteners, will debut direct-to-consumer in 8-packs.
FUNDAY Natural Sweets Built Big Down Under. Now It’s Taking on the U.S.
Building a $100 million candy brand in a country of roughly 27 million people forced FUNDAY Natural Sweets to think beyond the better-for-you niche. Now, the Australian brand is seeking to translate that mass-market appeal to the U.S.
Additional Content
Notable New Products: Fruit Juice Gels & Caramelized Turkey Ice Cream
This week’s roundup of new products saw brands kicking off the winter holiday season early with peppermint-flavored seasonal offerings , tipping the Scoville scale with new hot sauces and creating better-for-you chocolate truffles.
McCain Foods Looks to Web3 to Promote Regenerative Efforts
McCain Foods is boosting visibility of its sustainability goals through the launch of regenerative agriculture-grown Regen Fries in partnership with web3 platform Roblox and NFT-themed Los Angeles burger restaurant Bored & Hungry.
Brainiac Foods Partners With CVS To Step Into Supplements
Brainiac Foods is bringing cognitive-health awareness to every generation of the family unit through an expanded portfolio of snacking products as well as a new line of daily supplements set to launch in CVS next month.
BelliWelli Moves Beyond Its Backyard With D2C Intel
Gut-friendly snackbar brand BelliWelli is making its first major foray into retail with a national rollout at Sprouts this week after primarily selling its probiotic, low FODMAP-certified snack bars direct-to-consumer sales for the past year.
Notable New Products: Unicorn Birthday Cake Cashews & Cinnamon Roll Seasoning
This week’s roundup of new products saw brands venturing into new categories, creating better-for-you sweet treats and getting a head start on winter seasonals.
Notable New Products: Vertically Farmed Salad Kits & Veggie-Coated Chicken Nuggets
This week’s roundup of notable new products brings vertically-farmed salad kits, veggie-coated chicken nuggets and a new look for one of Ben & Jerry’s popular flavors.
Jupiter Creates Social Commerce Opportunities for CPG, Turns Influencers’ Content into Shoppable Recipes
Jupiter, a “creator-first” recipe and grocery shopping platform launching this week, believes it can serve as the catalyst for social media food influencers to turn their content into shoppable recipes for at-home cooks nationwide.
News Roundup: Brazi Bites Launches Latino Entrepreneur Accelerator; PepsiCo and ADM Team Up On Regenerative Ag
In this week’s roundup: Brazi Bites launches an accelerator programs for Latino business owners, PepsiCo and ADM team up on a new regenerative agriculture initiative, Kroger consolidates its low-price private label lines and Barkley acquires Smiths Agency.
What’s Driving Consumer Interest In Better-For-You Snacks
Food companies and makers are finding varied success marketing functional ingredients and wellness-oriented products to consumers shopping in the better-for-you snacks and sweets categories.
Perfect Day Helps Nestlé Build Animal-Free Dairy Beverage
Nestlé’s U.S. R&D Accelerator has partnered with animal-free dairy company Perfect Day to launch an alternative dairy “novel product” that will pilot in the U.S. market later this year.