Marketing
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Featured Marketing Content
Beyond Meat Launches ‘Phytosphere’ Platform With Protein Powders and Savory Bars
Beyond Meat is launching a new “plant-powered” portfolio known as Phytosphere, marking the occasion by entering new categories including protein powders and savory protein bars.
Doich Unveils Protein Innovation As It Aims to Be ‘The LesserEvil of Confection’
Doich is gearing up to launch a line of Protein Cups in October, marking its first step beyond its flagship snacking dough. The new confection, which is free from seed oils and artificial sweeteners, will debut direct-to-consumer in 8-packs.
FUNDAY Natural Sweets Built Big Down Under. Now It’s Taking on the U.S.
Building a $100 million candy brand in a country of roughly 27 million people forced FUNDAY Natural Sweets to think beyond the better-for-you niche. Now, the Australian brand is seeking to translate that mass-market appeal to the U.S.
Additional Content
Notable New Products: Pancake Cereal & Baja Blast Hot Sauce
In this week’s new products roundup, Belgian Boys brings a viral TikTok trend to retail shelves, Lesser Evil unveils outer space-themed snacks and Goodles declares, “Here Comes Truffle.”
News Roundup: Albertsons Launches Emerging Brand Competition; Cereal Maker Sues Rock Band
In this week’s roundup: Albertsons launches emerging brand competition; Post Holdings sues LA-based rock band OK Go; Whole Foods aims to increase store expansions three-fold; Campbell’s consolidates snack offices and SPAM gets stylish.
5 Notable New Snack Bars
As the bar category continues to gain momentum among consumers, many brands are making their first foray into the space. In this roundup, we spotlight news from around the category, including Dave’s Killer Bread rolling out its new organic snack bars nationwide, Bobo’s introducing its protein bars at Winter Fancy Food Show 2023 and Tattooed Chef expanding its portfolio with oat butter bars.
13 Notable New Products From Winter Fancy Food Show 2023
From plant-based sushi to salsa starter pouches to fish jerky crunch snacks, there was something for every consumer type at this week’s Winter Fancy Food Show in Las Vegas. The show also saw Bobo’s making its first foray into the protein bar set, Savannah Bee Company and Runamok jumping on the hot honey trend and Wonder Monday launching a single-serve, better-for-you iteration of a classic dessert.
Digital Advertising Has A Hemp Policy Problem
Digital advertising has become a nightmare for hemp food and beverage brands, regardless of whether or not their products contain CBD.
Notable New Products: Monster Mixes & Blenderless Smoothie Cubes
In this week’s roundup of notable new products, Tom’s Perfect 10 releases a dessert-inspired granola, Sambazon unveils shaker bottle-friendly smoothie cubes and Chobani expands its yogurt lineup with zero sugar offerings.
Plum Organics Rebrand Highlights Transparency
Organic kids food brand Plum Organics has fully redesigned its packaging across its entire portfolio that graphically represents the different products’ offerings.
Notable New Products: Gingerbread Cereal & Lentil-Based Meals
This week’s smattering of notable new products brings winter-inspired breakfast items, a custom cookie kit from a prominent beer brand and a line of instant lentil meals.
Food and Beverage Brands Relishing Pickleball Opportunities
While it may once have been considered the domain of country clubs and retirement homes, the sport of pickleball is making a play for the mainstream. As professional pickleball leagues earn serious attention – and investment – from the sports world, food and beverage brands see it as an emerging cultural trend, and they’re looking… Read more »
Notable New Products: Painfree Chocolate & Creole Maple Hot Sauce
This week’s roundup of new products saw better-for-you iterations of classic Italian treats, chocolate products to help fight off aches and pains and new charcuterie trays for holiday entertaining.


