Marketing
Draw inspiration for your next natural food marketing campaign, understand the thought process behind a major rebrand and stay informed on the latest natural food products and trends hitting the market. In a competitive marketplace, natural food companies are standing out with their marketing and innovation strategies.
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Featured Marketing Content
Beyond Meat Launches ‘Phytosphere’ Platform With Protein Powders and Savory Bars
Beyond Meat is launching a new “plant-powered” portfolio known as Phytosphere, marking the occasion by entering new categories including protein powders and savory protein bars.
Doich Unveils Protein Innovation As It Aims to Be ‘The LesserEvil of Confection’
Doich is gearing up to launch a line of Protein Cups in October, marking its first step beyond its flagship snacking dough. The new confection, which is free from seed oils and artificial sweeteners, will debut direct-to-consumer in 8-packs.
FUNDAY Natural Sweets Built Big Down Under. Now It’s Taking on the U.S.
Building a $100 million candy brand in a country of roughly 27 million people forced FUNDAY Natural Sweets to think beyond the better-for-you niche. Now, the Australian brand is seeking to translate that mass-market appeal to the U.S.
Additional Content
Notable New Products: Batter Bites & Chocolate Dipped Crispy Treats
This week’s roundup of notable new products brings better-for-you iterations of classic childhood treats, innovative allergy-friendly products and new collaborations like Siete Foods and Nixta.
Blended Meat Products Hunt for the Best Marketing Approach
Meat companies are making blended meat and vegetable burgers and sausages catering to the flexitarian lifestyle but the success of the niche category depends a lot on how brands strategize their marketing to health and sustainability-minded consumers.
Notable New Products: Vegan THC Gummies and His Majesty’s Salad Dressing
This week’s roundup of notable new products saw brands embracing seasonal fall flavors, creating better-for-you versions of classic desserts and crafting caribbean-inspired salad dressings.
News Roundup: Impossible Foods Launches Bowls; Mermade Raises $3.3M For Cell-Grown Scallops
Looking to drive consumer awareness for plant-based proteins, Impossible Foods introduced a new line of ready-to-heat, single-serve frozen entrees featuring a range of its plant-based meat ingredients including pork, chicken, meatballs and beef.
With Nestlé In Its Corner, Freshly Launches Food Service Subsidiary
Two years after being acquired by Nestlé, prepared meal delivery company Freshly is expanding its food service business with FreshlyWell, a new B2B sales platform.
Voyage Foods To Take “Future Proof” Food To Market With New Funding
Food tech platform Voyage Foods closed a $36 million funding round last week that will help bring its full slate of innovations – including peanut-free peanut butter, cacao-free chocolate and coffee-free coffee – to consumers by the end of the year.
In the Courtroom: Kellogg’s Controversy Over Veggie Claims Continues; Dunkin’ And Beyond Meat Hit With Infringement Suit
In this courtroom roundup: Kellogg’s fight against misleading veggie claims returns, Beyond Meat and Dunkin’ sued by Philadelphia plant-based meat company over trademark infringement, Motif challenges Impossible’s heme-tech patent and more.
IRI: COVID-Driven Demand for Convenience, At-Home CPG Remains High Despite Inflation
Over two years into the pandemic, demand for CPG products has changed to reflect consumers’ need for convenience, while high inflation has fueled increased demand for self-care and wellness products, according to an IRI webinar earlier this week. Analysts from IR predicted that pandemic buying trends in CPG will continue into the next year as… Read more »
Feeling Sinful, The Collaborative Rebrands & Relaunches as Bon Dévil
The Coconut Collaborative is embracing its dark side. The European yogurt and dessert brand this month announced a relaunch as Bon Devil in the U.S.
ChocXO Rebrands to Gain Broader Appeal
Confectionary brand ChocXO is launching new packaging that executives hope can marry its roots in the keto community with a more premium positioning.