Marketing
Draw inspiration for your next natural food marketing campaign, understand the thought process behind a major rebrand and stay informed on the latest natural food products and trends hitting the market. In a competitive marketplace, natural food companies are standing out with their marketing and innovation strategies.
Submit New Products
If you’ve recently launched a new product or have news related to marketing and branding, submit your news to our team.
Read Food Company News
Comb through company updates and press releases from food companies on our Food Wire feed.
Featured Marketing Content
Mini Bars With A Mission: Procure Impact Links Emerging Brands To Hotel Channel
Procure Impact is working to solve the pain points of the hospitality channel, serving as a marketplace and platform for mission driven emerging brands to reach all of the major hotel management companies.
From Freezer Aisle to First Pitch: Protein Pints Joins Padres
The high-protein ice cream brand is partnering with the San Diego Padres to sell its top four flavors at concession locations inside Petco Park.
Inside Folkland Foods’ Journey From Organic Potato Fields to the Frozen Aisle
Folkland Foods started with a simple question: Can a multigenerational family farm turn its organic potatoes into a mainstream frozen product? The answer thus far is a resounding yes.
Additional Content
La Mère Poulard, the Beloved French Biscuit, Launches in US With New Look
La Mère Poulard, the buttery, classic French biscuits are launching in the US with a new look. The biscuits are baked with only natural ingredients. With no preservatives or artificial additives, non-GMO and vegetarian, they will delight every palate.
From Honeycomb to Cereal Bowl: Cheerios’ One-Of-A-Kind Living Billboard Unveiled
Florida residents previewed Honey Nut Cheerios’ one-of-a-kind living billboard, to celebrate the classic cereal’s key ingredient –real honey. The three-story free-standing structure was home to more than 100,000 honeybees and the honey from the working hives was used to produce a limited number of exclusive boxes of Honey Nut Cheerios.
The Widening Scope of Sports Marketing
A look at recent food and beverage sports endorsement deals which reflect a greater expansion of the parameters of the “big four” sports leagues’ approach to marketing for the industry.
Organic Trade Association Online Campaign Reaches 15 Million Consumers
Over the course of September (Organic Month) the Organic Trade Association engaged in a “Myth-Busting Month” social media festival. OTA and more than 100 member companies’ online celebration reached 15 million consumers throughout the campaign, garnering well over 200 million social media impressions on Facebook, Twitter, Pinterest, Instagram and LinkedIn.
Man Cave Craft Meats Gears Up for Expansion & Reveals New Packaging
Man Cave Craft Meats is moving from its tent at the Minneapolis Farmers Market to grocery stores across the country. In less than a year, the brand grew from zero to more than 500 stores, with even more aggressive rollout plans for the future.
Consumers Across America Treated To Unique Sensory Tasting Experience With New Brookside Fruit & Nut Bars
New Brookside Fruit & Nut Bars, made with wholesome ingredients including whole roasted almonds, real fruit pieces and beloved Brookside dark chocolate, will be “popping up” at iconic events and locations in four U.S. cities this October.
GO VEGGIE Reveals New Brand Identity, Logo and Packaging
GO VEGGIE® is a brand reinventing itself in an effort to broaden its appeal to health-conscious as well as special dietary consumers. Coming off the heels of several new product launches, GO VEGGIE unveils a fresh, new logo and packaging design across its product range, rolling out across stores now.
The Laughing Cow Reinvents Snacking with New Influencer Campaign
As part of its ongoing campaign to encourage people to “Reinvent Snacking,” The Laughing Cow cheese invited culinary and social media stars from Seattle, Chicago and New York to bring a new perspective to snacking by sharing their innovative tips and techniques.
Beyond Meat Plants the Future of Protein in New Campaign Featuring Elite Athletes
Beyond Meat, which uses protein from plants to create products ranging from burgers and meatballs to chicken poppers, has struck partnership deals with elite athletes to promote the benefits of plant-based protein.
Nutty Goodness Launches New Look & Campaign
Formerly Nicole’s Nutty Goodness, the revised Nutty Goodness has launched a redesigned website, new logos, packaging and brand messaging. The all-natural fruit and nut snack, is also launching a new mission to “Take Back the Snack.”