Marketing
Draw inspiration for your next natural food marketing campaign, understand the thought process behind a major rebrand and stay informed on the latest natural food products and trends hitting the market. In a competitive marketplace, natural food companies are standing out with their marketing and innovation strategies.
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Featured Marketing Content
Mini Bars With A Mission: Procure Impact Links Emerging Brands To Hotel Channel
Procure Impact is working to solve the pain points of the hospitality channel, serving as a marketplace and platform for mission driven emerging brands to reach all of the major hotel management companies.
From Freezer Aisle to First Pitch: Protein Pints Joins Padres
The high-protein ice cream brand is partnering with the San Diego Padres to sell its top four flavors at concession locations inside Petco Park.
Inside Folkland Foods’ Journey From Organic Potato Fields to the Frozen Aisle
Folkland Foods started with a simple question: Can a multigenerational family farm turn its organic potatoes into a mainstream frozen product? The answer thus far is a resounding yes.
Additional Content
Truly Good Foods Reveals New Packaging and Branding for Snack Line
Truly Good Foods – a leading snack food provider – is relaunching their popular line of York’s Harvest Garden Chips with new branding and fresh packaging. Garden Chips debuted a new logo and packaging that better evokes the healthier lifestyle of the brand.
Choice Organic Teas Announces New and Improved Gourmet Teas
Choice Organic Teas is pleased to announce the rebranding of its popular Gourmet Teas line, a distinctive collection of 12 perfectly balanced tea blends. Inspired by Seattle’s rich landscape and vibrant culinary scene, this delicious twist on tradition blends timeless teas with a dash of whimsy, yielding an unexpected and sophisticated cup.
Davidson’s Organics Celebrates 40th Anniversary with Rebrand
To celebrate its 40th anniversary, Davidson’s Organics tea company announces a rebrand and new packaging release.
Tava Life Launches Total Rebrand and Unveils as 4th & Heart for Spring 2016
Founder & Creator of Tava Life, Raquel Tavares Gunsagar, along with partner and co-founder Lillian Wunsch, are proud to announce the natural food brand Tava Life will be re-launching as Fourth & Heart.
Brand Refresh & Product Expansion Positions Dr. Praeger’s for Leadership, Growth
Korean flavors, trending mushrooms and heirloom ingredients lead new product introductions from Dr. Praeger’s, a 22-year old family owned company founded by two heart surgeons committed to making healthy eating delicious.
Mighty Leaf Tea Celebrates 20th Year with Brand Makeover
Mighty Leaf Tea – known for its unique blends of the highest grade, whole leaf teas, fruits, herbs and spices – is unveiling a new look as it celebrates its 20th anniversary. Beginning this June, the company is introducing a new pyramid pouch, new flavors, new certifications, and new branding
Ips Snacks Hires CEO & Selects New Agency of Record
Ips Snacks, a leading brand of protein-packed chips, has perfected its line of protein snacks and has enhanced the leadership team by naming a new CEO, Adam Kamenstein.
Bolthouse Farms, NFL Players & Chef’d Partner on Big Game Meal Kit
To help football fans kick-off their winning “Big Game Party in a Box”, featuring Bolthouse Farms® products, Chef’d and Minnesota Vikings Kyle Rudolph and Chad Greenway will deliver original recipes with fresh ingredients as part of two new Chef’d meal kits inspired by the star players’ favorite tailgate grub.
Edible Ventures Launches As Angel Fund for Food & Beverage Companies
2016 marks the official launch of Edible Ventures, the nation’s first angel group investing solely in high growth, ready-to-eat, ready-to-drink CPG companies. Project NOSH sat down with Edible Ventures’ Managing Director, Jeremy Halpern, to find out why there’s a need for this group, why the time is right for its launch and what the group is looking for in entrepreneurs and companies.
LouAna Pure Coconut Oil Partners with Carla Hall
LouAna® Pure Coconut Oil, the #1 seller of coconut oil by volume in America, has partnered with celebrity chef and cookbook author Carla Hall, to help home cooks make the switch to 100% Pure LouAna Coconut Oil.