Marketing
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Featured Marketing Content
Mini Bars With A Mission: Procure Impact Links Emerging Brands To Hotel Channel
Procure Impact is working to solve the pain points of the hospitality channel, serving as a marketplace and platform for mission driven emerging brands to reach all of the major hotel management companies.
From Freezer Aisle to First Pitch: Protein Pints Joins Padres
The high-protein ice cream brand is partnering with the San Diego Padres to sell its top four flavors at concession locations inside Petco Park.
Inside Folkland Foods’ Journey From Organic Potato Fields to the Frozen Aisle
Folkland Foods started with a simple question: Can a multigenerational family farm turn its organic potatoes into a mainstream frozen product? The answer thus far is a resounding yes.
Additional Content
Why LOVO Chocolate Markets Plant-based Milk Varietals, Swiss Origin
LOVO Chocolate has honed a unique position in the milk chocolate set and is aiming to “punch out” a new arena that embraces the flavor profiles of plant milks.
New Products: Collabs From Heinz, CaliBagels and DEUX, Spiceology’s First Spanish-Inspired Blend
In this week’s notable new products roundup, Hellmann’s turns up the heat through a new collaboration with Tajín, Spiceology launches its first Spanish-inspired spice blend and Ben’s Original makes its center plate debut.
El Nacho Enters the Ring As Boston Restaurateur Turns to CPG
The tortilla chip set is crowded, but with a total market share valued at $4 billion, one restaurant-backed, Boston-based brand believes there is plenty of room to build something “different.”
Active Culture Appeal: How Cottage Cheese Is Keeping Its Cool
The popularity of cottage cheese has been rising since spring 2023, but now over a year later, the it is still trending up, finding its way into new products and signaling that its newfound appeal may not be just another flash in the pan.
Healthspan vs. Lifespan
Recent trendlines suggest that today’s consumers aren’t as much interested in living long, as much as they are in living well.
Yes Chef: A Look at ‘The Bear’ Season 3’s Feast of Brand Deals
Watching the latest season of FX’s hit show “The Bear” felt like the CPG industry’s version of a Super Bowl commercial blitz. In between the action of Season 3 was a packed menu of brand deals.
New Products: 5-Hour Energy’s Hot Sauce & Cheez-It’s Collab With Hidden Valley Ranch
In this week’s notable new products roundup, 5-Hour Energy unveils its caffeinated BBQ sauce, Oat Haus teams up with Ambitious Kitchen, and Fx Chocolate expands its portfolio of protein supplement bars.
Summer Fancy Food: Glucose Control Callouts, Vevan Refreshes Branding
New products, innovative brands and industry trends were showcased at the annual Summer Fancy Food Show hosted by the Specialty Food Association. Here’s a first look from Nosh.
New Products: Heyday Canning’s Soups and Chilis & Carnation’s Jalapeño Flavored Evaporated Milk
In this week’s new products roundup, Digiorno teams up with Marvel to celebrate the upcoming release of “Deadpool & Wolverine,” Mavericks expands its snack portfolio with the introduction of sandwich crackers and Pilgrim’s hopes to “knock the boredom out of chicken.”
What Is ‘Latino Coating,’ and How Can It Be Stopped?
The Hispanic Marketing Council is using the term to refer to a superficial marketing approach that layers Latino elements onto products, campaigns, media or entertainment for the appearance of diversity.