Marketing
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Featured Marketing Content
Beyond Meat Launches ‘Phytosphere’ Platform With Protein Powders and Savory Bars
Beyond Meat is launching a new “plant-powered” portfolio known as Phytosphere, marking the occasion by entering new categories including protein powders and savory protein bars.
Doich Unveils Protein Innovation As It Aims to Be ‘The LesserEvil of Confection’
Doich is gearing up to launch a line of Protein Cups in October, marking its first step beyond its flagship snacking dough. The new confection, which is free from seed oils and artificial sweeteners, will debut direct-to-consumer in 8-packs.
FUNDAY Natural Sweets Built Big Down Under. Now It’s Taking on the U.S.
Building a $100 million candy brand in a country of roughly 27 million people forced FUNDAY Natural Sweets to think beyond the better-for-you niche. Now, the Australian brand is seeking to translate that mass-market appeal to the U.S.
Additional Content
Is Vegan Cheese In Crisis Or Just Finding Its Footing?
Are plant-based cheese alternatives having an existential crisis after one of the biggest cheesemakers refocused its approach to the category?
Dr. Bronner’s Exits Chocolate Business, Sets Up New Parent Co.
Dr. Bronner’s has transferred ownership of its 10-SKU chocolate bar line to Magic Chocolate Inc., a new entity formed by the brand’s long-term partners to help scale the line independent of Dr. Bronner’s business.
‘A Natural Evolution’: Bubbies Ice Cream Expands Beyond Mochi
Bubbies Ice Cream is diversifying its frozen novelty portfolio with the introduction of Mini Ice Cream Cookie Sandwiches, bringing the brand beyond its flagship mochi product.
Laoban, Whole Foods Innovate ‘Crunchy Bites’ For Incremental Category Growth
Asian frozen food brand Laoban is readying to launch its third line next week, known as Crunchy Bites, just four years after it first expanded beyond restaurants into retail.
New Products: Breyers Goes Camping, IQBAR Teams With Chef Thomas Keller, FarmRich Does Breakfast
In this week’s notable new products gallery, Breyers freezes a classic summertime campfire treat, IQBAR partners with a Michelin-starred chef and FarmRich goes beyond appetizers with a new breakfast collection.
From Kids To Families: Sunnie Refreshes Packaging Amid Retail Expansion
Sunnie is rolling out an updated look in preparation for expanding its retail footprint and launching another sweet addition to its portfolio this summer.
New Products: Doughlicious Goes Mini, CLIF Builders Bulks Up, Dolly Parton Does Frozen Meals
In this week’s new products roundup, British-born cookie dough brand Doughlicious goes mini, CLIF Builders builds up its collection of protein bars, and Dolly Parton expands her retail food line collaboration with Conagra Brands.
Legacy Pasta Producers Are Pumping In Protein. Is There Whitespace Left?
Protein needs no introduction to any food category, and particularly not pasta. The protein-enriched pasta market has now converted a legacy, premium player to pump yellow peas into its tradition-entrenched production process.
Sweets & Snacks Gallery: Slim Jim Teams With Buffalo Wild Wings, Jackson’s Does Veggie Straws
Sweets & Snacks Expo 2025 featured 250,000 sq. ft. of clusters, nibbles, kernels and morsels debuting from more than 1,000 exhibiting companies. Here’s a look at some of the hottest new snacks we spotted on the show floor.
Rebrand, Refresh: Beny Yogurt and Buldak Debut New Looks
Spring refreshes are in, and this is a combination you would never want to mix together. Here’s a look at two big image updates including one legacy Asian food player’s consumer awareness efforts and an entrepreneurial yogurt startup’s move to avoid growing confusion.



