Marketing

Spring refreshes are in, and this is a combination you would never want to mix together. Here’s a look at two big image updates including one legacy Asian food player’s consumer awareness efforts and an entrepreneurial yogurt startup’s move to avoid growing confusion.

The spice and seasonings category has traditionally been a slow moving, over-saturated set, but according to NielsenIQ, sales grew 5.8% over the past year and are still heating up. Within that flaming hot rise, Dan O’s today unveiled a new line of blends.

Continuing with our Sweets & Snacks Expo 2025 coverage, here’s a look at some of the hottest new treats that we spotted on the show floor this week, including Ferrara’s first foray into the freeze-dried candy space, Stuffed Puffs and Warheads’ takes on gummy clusters and Spritzal’s new shortbread flavor.

Today, the plant-based dairy creamery is rolling out its latest innovation – an Unsweetened, plain Greek-style yogurt – as proof it is possible to balance high levels of plant-derived protein while maintaining a product’s palatability.

In this week’s notable new products roundup, Bachan’s kicks up the flavor with Karate Kid: Legends, Cheez-It dives into the frozen pizza space and Jeni’s Splendid Ice Creams embraces a more convenient form factor.

In this marketing roundup, Xochitl, Fly By Jing and Firehook Crackers refreshed their respective brand looks as a number of brands employed new activations and partnerships to build brand awareness.

As consumers and companies become more fearful of looming economic challenges, Gopuff’s solution is to go big. The ecommerce grocery platform announced today a new multipack line of bulk products called GoXL, with over 300 items available for home delivery.

Upcycled puffed snack brand B-Sides launched in January, focusing on its health claims over a marketing too closely to a sustainability message.

In this week’s notable new products gallery, Heyday Canning grows its portfolio of premium pantry staples, Actual Veggies packs more protein into its chef-crafted veggie burgers, and Verve Coffee Roasters rocks out with the Grateful Dead.

In this week’s notable new products roundup, Tru Fru collaborates with Tarte Cosmetics on a limited-edition sweet treat, Khloé Kardashian steps into the packaged food space with Khloud protein popcorn, and Tillamook scoops into summer with two seasonal flavors.