Marketing
Draw inspiration for your next natural food marketing campaign, understand the thought process behind a major rebrand and stay informed on the latest natural food products and trends hitting the market. In a competitive marketplace, natural food companies are standing out with their marketing and innovation strategies.
Submit New Products
If you’ve recently launched a new product or have news related to marketing and branding, submit your news to our team.
Read Food Company News
Comb through company updates and press releases from food companies on our Food Wire feed.
Featured Marketing Content
Mini Bars With A Mission: Procure Impact Links Emerging Brands To Hotel Channel
Procure Impact is working to solve the pain points of the hospitality channel, serving as a marketplace and platform for mission driven emerging brands to reach all of the major hotel management companies.
From Freezer Aisle to First Pitch: Protein Pints Joins Padres
The high-protein ice cream brand is partnering with the San Diego Padres to sell its top four flavors at concession locations inside Petco Park.
Inside Folkland Foods’ Journey From Organic Potato Fields to the Frozen Aisle
Folkland Foods started with a simple question: Can a multigenerational family farm turn its organic potatoes into a mainstream frozen product? The answer thus far is a resounding yes.
Additional Content
Behind Big Picture Foods’ Big Move Across Aisles
Big Picture Foods has always had a vision that goes beyond its flagship line of fermented, organic and regeneratively-grown olives, peppers and capers. Now, three years after the company’s launch, that picture is starting to come into view.
New Products: Reformulated Stuffed Puffs & Gochujang Kettle Chips
In this week’s notable new products roundup, Stuffed Puffs reinvents its flagship milk chocolate-stuffed marshmallows, Whisps launches its “cheesiest cheese snack yet,” and Kettle Brand capitalizes on the rising popularity of Korean cuisine in the U.S with a limited-edition Gochujang flavor.
New Products: Dan-O’s Tac-O Seasoning, Danone’s REMIX Collection and Kraft’s Creamy Sauces
In this week’s new products roundup, Wonderful Pistachios unveils its newest fiery flavor, Kraft launches its first innovation under the new Kraft Sauces rebrand and Pop-Tarts seeks to make some noise in the snack aisle.
Expo West: Plant-based Innovations and Snack Bars Line Extensions
Natural Products Expo West saw a plethora of new product launches, and we are digging back into our notebooks to highlight some of what we found. Here’s a roundup of the latest plant-based innovations as well as some notable new snack highlights
To Expo Or Not To Expo?: Brands Share Why They Skipped Anaheim This Year
In the current macroeconomic environment some brands have become increasingly more strategic about where they set up a booth. We caught up with a few of them to learn why they did not make the trip to Anaheim this year.
Making Waves With Microalgae: Meet Algae Cooking Club
Algae Cooking Club launched earlier this year and immediately began to make waves in the industry and online. But, despite the rising popularity of macroalgae – a group that includes seaweed, sea moss, kelp and other ocean-hailing ingredients – in food and beverage products, Algae Cooking Club (ACC) identifies with a completely separate group.
Expo West: ZenB’s Path To Brand Building With A Simple Pea Ingredient
Yellow pea-powered pantry staple brand ZenB has grown its lineup to span pastas, sides and snacks with a single legume as its North Star. The brand has quickly innovated and entered new categories – but how does it decide what comes next?
Believe It’s Not Butter: Premium Brands & Alternatives Seek Category Breakthrough
From butter boards and exotic flavors to premium $11 Les Pres Sales Sea Salt Camargue butter and refrigerated ghee sticks, there’s been plenty of buzz coming out of the solid cooking fats category.
Expo West Gallery: New Products From Icelandic Provisions, Chocxo, Lesser Evil & More
Continuing with our Expo West 2024 coverage, here’s a look at some of the hottest new products and trends that we spotted on the show floor last week, including Lessr Evil’s better-for-you take on Funyuns, Icelandic Provisions’ collection of alt-dairy skyr, and much more.
Expo West Gallery: New Products From Konscious, Our Home, Blackbird & More
To kick off Expo West 2024, here’s a preview of some of the new products and innovations at this year’s event, including Goodles going gluten-free, new pizzas and wings from Blackbird, Los Angeles-based food tech startup YoEgg’s first-ever retail product.





