Marketing
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Featured Marketing Content
Beyond Meat Launches ‘Phytosphere’ Platform With Protein Powders and Savory Bars
Beyond Meat is launching a new “plant-powered” portfolio known as Phytosphere, marking the occasion by entering new categories including protein powders and savory protein bars.
Doich Unveils Protein Innovation As It Aims to Be ‘The LesserEvil of Confection’
Doich is gearing up to launch a line of Protein Cups in October, marking its first step beyond its flagship snacking dough. The new confection, which is free from seed oils and artificial sweeteners, will debut direct-to-consumer in 8-packs.
FUNDAY Natural Sweets Built Big Down Under. Now It’s Taking on the U.S.
Building a $100 million candy brand in a country of roughly 27 million people forced FUNDAY Natural Sweets to think beyond the better-for-you niche. Now, the Australian brand is seeking to translate that mass-market appeal to the U.S.
Additional Content
People Moves: Campbell’s Exec Shift; Thrive’s New Merch
In this People Moves: Campbell’s makes two key growth-area promotions, Thrive adds muscle to merchandising team, Baldor name new president and more.
New Products: JELL-O Does Plant-Based, Pringles Collabs With Miller Lite
In this week’s roundup, JELL-O ventures into the plant-based dessert space, Sprinkles Chocolate takes inspiration from a classic campfire treat, and Pringles partners with Miller Lite.
Marketing: Archer At Bat, Newman’s On Tour
In this marketing roundup: Archer goes to bat for the LA Dodgers, Newman’s Own goes on a “Pay What You Can” tour, Gopuff and Magnolia Bakery link up for a 4/20 treat and more.
‘We’re Watching It All’: A Bite With Kodiak CEO Val Oswalt
We recently caught up with Kodiak CEO Val Oswalt to learn more about what’s changed since the brand’s acquisition, what’s next and get her take on how CPGs can stay nimble amid shifting consumer and regulatory winds.
Shape Shifting: How Clio Is Bulking Up The Fresh Snack Set
The fresh set is growing at retail, and Clio Snacks is aiming for placement at the forefront. The Greek yogurt snack bar maker is set to double its business over the next 18 months as it goes deep on an omnichannel approach that now spans 28,000 doors across grocery, club, mass, c-stores, foodservice and online.
Can The Paleo Diet Revive Amid Anti-Ultraprocessed Rhetoric?
Ultraprocessed foods are an invention enabled by modern technology, and amid the growing pushback against them, The Paleo Diet has seen an opportunity to revive its prehistoric approach to packaged food.
New Products: Sartori Cheese Ventures into Snacking, Fancypants Celebrates Spring
In this week’s notable new products roundup, cheese maker Sartori enters the snacking category, Fancypants unveils two limited-edition spring flavors, and Hero Bread expands its Crafted Collection.
Daily Briefing (Insiders Only): When The Food Industry Thinks It Is Funny…
If Expo West is our Super Bowl, then April Fools’ is our Oscars. Today marks the one day of the year where the food and beverage industry collectively comes together to compete on a scale that heavily favors weirdness as long as it comes with a healthy dose of creativity.
How Simek’s Is Capitalizing On The Clean Label Frozen Wave
Simek’s is riding the clean protein, premium, convenient meal solutions wave. After more than 50 years in business, the frozen food brand rolled out nationally at Whole Foods in May and has since grown its footprint to over 6,500 stores across the U.S.
New Products: Collabs from Marzetti, Hippeas and Tillamook, Plus Daily Harvest’s Pea Protein
In this week’s notable new products roundup, Hippeas teams up with Grillo’s Pickles to craft its newest puff flavor, Daily Harvest seeks to meet consumer demand for high-protein, and Chick-fil-A expands its collection of at-home products.