Marketing

DeeBee’s has made a name for itself selling its core Freezie Pops product line, and now it’s looking to parlay its commitment to clean label, low-sugar treats into the snack set with the launch of Dip’ems.

Stoked Oats announced it is moving beyond the breakfast aisle for the first time with the launch of a new innovation today: Stoked OatRice.

Dave’s Killer Bread will have to face accusations that it’s “Good Seed” and “21 Whole Grain” breads deceive consumers about their protein content after a California federal judge recently moved to certify the class.

Gopuff’s seemingly interminable search for growth has taken it deeper into digital advertising with the introduction of several new tools aimed at capturing more Gen Z and millennial consumers.

In this week’s notable new products roundup, Jelly Belly evokes nostalgia through two new collaborations with toy giant Mattel, Belgian Boys makes its first foray into the grab-and-go category and Brooklyn Beckham – the eldest child of David and Victoria Beckham – enters the food and beverage world with his new hot sauce brand.

Fly By Jing (FBJ) is trying its hand at a meal time product once again with today’s launch of Sichuan Noodles in Chili Crisp and Sweet & Spicy varieties.

Ever since the pandemic, consumers have been increasingly demanding transparency in food supply chains with health, safety and sustainability becoming top drivers of those requests. Here’s how brands are meeting those emerging needs.

In this week’s new products roundup, Stouffer’s and Rice-A-Roni enter the shelf-stable mac and cheese category, Ithaca unveils its latest hummus flavor and Graza teams up with RIND Snacks to create “Grazola.”

Puffed corn snack producer Like Air announced a new strategy today that will see it release limited-time flavors exclusively via TikTok Shop.

PRIME has joined forces with Feastables to introduce Lunchly, a kid-friendly meal kit positioned as a better-for-you competitor for Kraft Heinz’s Lunchables.