Marketing

In this week’s notable new products roundup, Pilgrim’s creates a savory twist on what has become a first birthday tradition, TABASCO launches its first Mexican-style hot sauce, and Seal the Seasons debuts its Blue Spirulina Tropical Smoothie Kit after nearly a year’s worth of R&D.

Now that The Coconut Cult has fully rolled out its refreshed packaging design, CEO Ari Raz talked with Nosh about positioning the plant-based yogurt for future success and how clear messaging is a big part of its growth strategy.

Jesse & Ben’s aims to challenge category incumbents by leading with a deep connection to the people behind the brand and utilizing better-for-the-planet and -people ingredients.

In this week’s new products roundup, Bachan’s makes its first foray into the dipping sauce category, GOOD GOOD introduces what it claims to be the first no-added-sugar vegan lemon curd, and Wheaties honors tennis star Coco Gauff ahead of this year’s U.S. Open.

Goodles is turning the box on its head once again and looking to shake out a notch more of nostalgia for a new consumer group.

Smoothie powder producer Kencko is taking its freeze-drying expertise to a new aisles. The New York-based company recently introduced a new line of Iced Lattes and more as it marks it first year in retail.

In this week’s new products roundup, Pop-Tarts unveils its biggest product yet, Chia Smash launches a line of poppable PB&J bites, and Fishwife releases its new-and-improved Smoked Rainbow Trout after two years of R&D.

Dairy cheese stinks, literally. Plant-based cheese (typically) doesn’t. That’s why category newcomer Plonts is seeking to crack the code by using microbes to achieve crowd-appealing taste, texture and smell.

Also in this edition: Oats Overnight soaks up $35 million, Siddhi closes on $135 million Fund II, details from Sprouts’ earnings and how Above Food is building on regenerative ingredients.

In this week’s new products roundup, Ready. Set. Food! teams up with beloved children’s TV character Daniel Tiger to launch a line of puree pouches, Juice Generation makes its first foray into the gelato category and Bubbies unveils a TEA-riffic new flavor.