Marketing
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Featured Marketing Content
Beyond Meat Launches ‘Phytosphere’ Platform With Protein Powders and Savory Bars
Beyond Meat is launching a new “plant-powered” portfolio known as Phytosphere, marking the occasion by entering new categories including protein powders and savory protein bars.
Doich Unveils Protein Innovation As It Aims to Be ‘The LesserEvil of Confection’
Doich is gearing up to launch a line of Protein Cups in October, marking its first step beyond its flagship snacking dough. The new confection, which is free from seed oils and artificial sweeteners, will debut direct-to-consumer in 8-packs.
FUNDAY Natural Sweets Built Big Down Under. Now It’s Taking on the U.S.
Building a $100 million candy brand in a country of roughly 27 million people forced FUNDAY Natural Sweets to think beyond the better-for-you niche. Now, the Australian brand is seeking to translate that mass-market appeal to the U.S.
Additional Content
CPG Week: UNFI SNAFU And Beckham’s Buzzy Business Bet
This week, the podcast team digs into the disruption caused by a cyberattack on wholesaler UNFI’s information technology systems last week. Next, the hosts discuss Taste Tomorrow Ventures’ first food investment and why sour candy is whetting investor appetites lately. Finally, the podcasters highlight a soccer star’s foray into the consumer packaged goods field and a beverage brand’s latest partnerships.
Coffee, But Make It Like Skoal: New Formats Chase Caffeine Consumers
From pouches to sprays to pastes, on-the-go caffeine consumers searching for portable alternatives to coffee or energy drinks have new formats to choose from.
This Saves Lives Goes ‘All In’ On New Brand With A Fresh $4M
Kristen Bell’s snack brand, f.k.a. This Saves Lives, is now All In Foods. The company emerged with its new moniker this month alongside announcing a fresh, $4 million cash infusion.
MOSH Introduces Vegan Protein Bar Collection: ‘Brain Health Nutrition Should Be for Everyone’
Brain health brand MOSH introduced its vegan protein bar collection today, seeking to capture consumers who were previously excluded from the cognitive nutrition space due to dietary restrictions.
Scoop of Innovation: Bubbies Ice Cream VP of Marketing Talks Portfolio Expansion
We sat down with Katie Cline, VP of Marketing at Bubbies Ice Cream, to learn more about the brand’s introduction of Mini Ice Cream Sandwich Cookies.
Marketing: Brand Refreshes And Summer Movie Collabs
In recent marketing news, Nutri-Grain and Bulletproof show off their fresh new looks, General Mills and Popchips collaborate with summer movie releases, and Little Sesame takes hummus on a road trip.
New Products: Ocean Spray Spices Up Craisins, Sauz Teams With Little Spoon, Sunnie Does S’Mores
In this week’s new products roundup, Ocean Spray spices up its Craisins line, Sauz joins forces with Little Spoon, and Sunnie takes inspiration from a classic campfire treat.
CPG Week: The Case Against David. Plus, Is Vegan Cheese In Crisis?
This week, the podcast team explores an antitrust lawsuit centered around protein bar David’s acquisition of its supplier Epogee. Next, the hosts look toward regulatory headwinds in hemp drinks and why there are signs of optimism despite retail setbacks. Finally, the team looks at candy maker Joyride’s new $30 million funding round before discussing the future of plant-based cheese.
Doosra’s Do-Over: Inside Indian Snack Brand’s Packaging Revamp
Snack startup Doosra has refreshed its branding to speak to its Indian roots without leaning into tropes while positioning the brand better for trial in retail.
Ferment to Be: Cleveland Kitchen Ramps Up Growth as Gut Health Goes Mainstream
Cleveland Kitchen is preparing for a period of high growth following a few years focused on consolidating manufacturing and expanding operations at its Ohio production facility. The sauerkraut slinger recently raised $2.9 million that will support brand-building initiatives as its founders aim to capitalize on heightened interest in digestive wellness and fermented flavors.