Marketing
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Featured Marketing Content
Beyond Meat Launches ‘Phytosphere’ Platform With Protein Powders and Savory Bars
Beyond Meat is launching a new “plant-powered” portfolio known as Phytosphere, marking the occasion by entering new categories including protein powders and savory protein bars.
Doich Unveils Protein Innovation As It Aims to Be ‘The LesserEvil of Confection’
Doich is gearing up to launch a line of Protein Cups in October, marking its first step beyond its flagship snacking dough. The new confection, which is free from seed oils and artificial sweeteners, will debut direct-to-consumer in 8-packs.
FUNDAY Natural Sweets Built Big Down Under. Now It’s Taking on the U.S.
Building a $100 million candy brand in a country of roughly 27 million people forced FUNDAY Natural Sweets to think beyond the better-for-you niche. Now, the Australian brand is seeking to translate that mass-market appeal to the U.S.
Additional Content
Marketing: Kinzie Foods Seeking Creator with Special Sauce
Barbecue sauce startup Kinzie Foods is kicking off a nationwide search for a breakout content creator. Plus, marketing moves by Hellmann’s, Mighty Sesame, Cleveland Kitchen and more.
Buckwheat Is Building Momentum. What Brands Are At The Forefront?
Ancient regenerative grain buckwheat is growing its presence in the U.S. market, and three exhibitors at this year’s Summer Fancy Food Show presented a range of applications aimed at introducing the gluten-free, fiber-rich input into American diets.
Something Old, Something New: Lancaster Colony Rebrands as The Marzetti Company
Specialty foods producer Lancaster Colony Corporation has rebranded as The Marzetti Company in an effort to honor its history while entering its next chapter of growth.
Dubai Chocolate Bleeds Into New Formats At Summer Fancy Food Show
Is Dubai chocolate the new freeze-dried candy? The Middle Eastern confection, featuring a milk chocolate bar filled with pistachio cream and kadayif, has exploded in popularity and is now showing up in a range of CPG formats.
Is Clean Label, ‘All Consumer’ Focus Key To Making Alt-Meat Mainstream?
The plant-based meat category has undergone numerous waves, but those still in the market believe they finally narrowed in the product types, positioning and formulations to make it among mainstream consumers.
Tazzy Pivots From Candy To Cookies With Eyes On Bakery Set
Tazzy Candy has pivoted from its inaugural product type to a new 3-SKU line of Cookie Bites along with the yet-to-be launched second endeavor, with both debuting at the Summer Fancy Food Show this week.
Marketing: Vital Farms Whisks Up Ad Spot for ‘The Bear’; Hellmann’s Enters the Great Mayo Debate
Pasture-raised egg producer Vital Farms has cooked up a new sponsorship and custom ad spot for the fourth season of Disney and FX’s hit series “The Bear.”
New Products: Favalicious Does Pasta, B.T.R. Nation Teams With Blue Bottle, Heyday Soup-ifies Lasagna
From root beer-flavored barbecue sauce to dill pickle-flavored cheese shreds, this week’s new product innovations span all sides of the industry.
That’s it. Is Giving Out 10M Free Samples. What’s The ROI?
That’s it. has learned sampling is integral for its brand since it was “a bit ahead of its time with simplicity and transparent ingredients.” The brand now sells to over 82,000 retailers and strategic sampling is a core piece of that success.
New Products: Bulletproof Gets Enlightened, Fresh Gourmet Teams With Tajín
In this week’s notable new products roundup, Bulletproof grows its Enhanced Coffee lineup on the heels of its rebrand, Fresh Gourmet introduces new salad toppings in collaboration with Tajín and Sprinkles partners with Diamond Crystal Salt Co. and Maple Hill on a limited-edition cupcake. Prime Bar Supplement company Equip Foods unveiled a new protein bar… Read more »