Marketing
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Featured Marketing Content
Beyond Meat Launches ‘Phytosphere’ Platform With Protein Powders and Savory Bars
Beyond Meat is launching a new “plant-powered” portfolio known as Phytosphere, marking the occasion by entering new categories including protein powders and savory protein bars.
Doich Unveils Protein Innovation As It Aims to Be ‘The LesserEvil of Confection’
Doich is gearing up to launch a line of Protein Cups in October, marking its first step beyond its flagship snacking dough. The new confection, which is free from seed oils and artificial sweeteners, will debut direct-to-consumer in 8-packs.
FUNDAY Natural Sweets Built Big Down Under. Now It’s Taking on the U.S.
Building a $100 million candy brand in a country of roughly 27 million people forced FUNDAY Natural Sweets to think beyond the better-for-you niche. Now, the Australian brand is seeking to translate that mass-market appeal to the U.S.
Additional Content
Chef-Led Brand Ripi Takes Aim at Frozen Pasta Disruption
Many have made the jump from foodservice to freezer shelves, and now upstart stuffed pasta maker Ripi is homing a chef-quality position – but hurdling the checkered tablecloths and heading straight for stores.
New Products: Van Leeuwen Teams With Guinness, Chips Ahoy! Journeys into ‘The Upside Down.’ Plus, Egglife Does Pasta
From Guinness-inspired ice cream to egg-based protein pasta, this week’s new product innovations span all sides of the industry.
CPG Week: Coke and Pepsi’s MAHA Makeovers? Plus, The Brand That Bested Better Bagel
On the CPG Week podcast, Nosh managing editor Monica Watrous and senior reporter Brad Avery discuss the acquisitions of Tia Lupita and Health-Ade Kombucha, new directions for the biggest beverage makers, and how Hero saved the day when Whole Foods ended its supply agreement with BetterBrand.
GoodPop, LesserEvil, Interact Intro Good Food Collective
GoodPop, LesserEvil, Quinn and Evergreen have banded their better-for-you brand equity together to launch The Good Food Collective (GFC) in order to advocate for more transparency and higher standards in the food industry.
Fila Manila To Scale Online Offerings Via New A.I. Focused Grant
Filipino food brand Fila Manila is working to scale its growing ecommerce business via a slate of A.I. applications across all areas of the business after receiving a $25,000 grant from tech company Lenovo’s Evolve Small program.
CPG Week: David’s Fishy New Innovation. Plus, Is Kraft Heinz Breaking Up?
On the CPG Week podcast, Nosh managing editor Monica Watrous and senior reporter Brad Avery discuss an unusual new product launch and continued consolidation among packaged food conglomerates. Then, Brad provides his top takeaways from the Hemp Beverage Expo.
Marketing: Quinn Refreshes, Mike’s Hot Honey Drizzles
In marketing news, Quinn Snacks unveils a new look, Mike’s Hot Honey drizzles into a national ad campaign, and Old El Paso introduces its new taco night icon.
David’s Newest ‘Innovation’ Smells Kinda… Fishy
Peter Rahal built his reputation on RXBAR, a product that clearly stated its few ingredients on the front of the package. His newest product, part of his growing David protein bar empire, purports to have just one ingredient: Frozen, boiled cod.
New Products: Collaborations from Tony’s Chocolonely, Jel Sert and Neuro, Plus Lindt’s Dubai Style Chocolate
From strawberry cake-flavored caffeinated mints to bursting fruit snacks, this week’s new product innovations span all sides of the industry.
As Retailers Shrink The Plant-Based Set, Abbot’s Butcher Expands
Abbot’s Butcher has ridden the ebb and flow of the plant-based protein market while holding steady on its products and position. How did the business do it? We sat down with founder and CEO Kerry Song to find out.