New Products: Eggo and Babybel Travel to the Upside Down, M&M’s Does Freeze-Dried

In this week’s notable new products roundup, Eggo and Babybel celebrate the fifth and final season of Netflix’s “Stranger Things,” M&M’s taps into the freeze-tried candy craze, and Magnolia Table debuts a line of frozen baked goods.

Ortega x Cheez-It

Ortega is jazzing up taco night with Cheez-It Flavored Taco Shells that feature the cheesy burst of Cheez-It crackers. The snackable shells are now available at select retailers nationwide, including Target. Learn more by visiting bgfoods.com.

Eggo x Stranger Things

Eggo is continuing its partnership with Netflix’s “Stranger Things” to turn breakfast upside down with a limited-edition strawberry waffle. The launch marks Eggo’s first strawberry red waffle made with colors from natural sources. The limited-edition Stranger Things Strawberry Waffles are rolling out to stores nationwide this month with a SRP of $3.59 per 10-count box. More information is available at kellanova.com/us/en/home.html.

Magnolia Table

Magnolia Table is stepping beyond its restaurant roots and into the world of packaged food with a frozen baked goods collection exclusively available at Target. The 6-SKU lineup includes Jo’s Buttermilk Biscuits, Classic Cinnamon Rolls, After School Banana Bread, Chocolate Chip Cookies, Silo Cookies and Classic Sugar Cookies. The new offerings – crafted with familiar ingredients like eggs, butter, brown sugar and vanilla – have a SRP of $11.99 each. For more information, visit magnolia.com/pages/magnolia-table-products.

Jimmy Bar

Functional nutrition brand Jimmy Bar is tapping into the creatine craze with the introduction of creatine protein bars. Available in two flavors – Double Fudge Brownie and Chocolate Peanut Butter – each bar delivers 20 grams of protein and 5 grams of creatine. The bars are available on the brand’s direct-to-consumer website for $35.99 per 12-pack. Learn more by visiting jimmybars.com.

Kevin’s

Kevin’s Natural Foods is seeking to clean up the frozen aisle with the debut of Family-Size Frozen Meals. Available in four varieties – Butter Chicken, Lemongrass Chicken, Pesto Chicken Pasta and Teriyaki-Style Chicken – the meals are gluten-free, soy-free and made without refined sugars. Kevin’s Family-Size Frozen Meals are hitting the shelves of Target and Sprouts stores nationwide. More information is available at kevinsnaturalfoods.com.

Nissin

Nissin is coming in hot with the launch of its Geki line of ramen noodles, including Spicy Carbonara Chicken and Spicy Hot Chicken flavors. The line features brand new signature wavy noodles with a shape “unlike any Nissin product previously launched.” Geki noodles are available at Kroger and Albertsons with a SRP of $6.49 per 5-pack. For more information, visit nissinfoods.com.

M&M’s

M&M’s is the latest brand to jump on the freeze-dried candy trend, introducing M&M’s Pop’d Caramel. The sweet treat will begin popping up in a 5.5 oz. stand-up pouch on TikTok Shop and MMS.com on November 3 before rolling out to M&M’s stores on November 10.

Wells Enterprises

Wells Enterprises is introducing Nutella Ice Cream and Kinder Bueno Frozen Dessert at the NACS show next week. The two new frozen treats, available in both pints and cones, will begin shipping to convenience distributors on December 1, with broader retail distribution planned for spring 2026. Learn more by visiting wellsenterprisesinc.com.

Goodness Plant

Goodness Plant has announced the national relaunch of its brand with Bangkok Bites, a 4-SKU line of high-protein chips (Tom Yum, Sriracha) and vegan jerky (Pad Thai, Thai BBQ) inspired by Thai cuisine. The chips deliver 10-11 grams of protein per bag, while the vegan jerky contains 14-18 grams of protein per bag. Bangkok Bites are now available on Goodness Plant’s direct-to-consumer website, goodnessplant.com.

Babybel

Ahead of the upcoming season, Babybel is promoting “Stranger Things” with its spiciest innovation yet: Babybel Hellfire Cheese Alternative. Inspired by the show’s Hellfire Club, the limited-time flavor marks the brand’s first spicy variety. Babybel Hellfire Cheese Alternative will be available through January for $5.99 per 6-pack. For more information, visit belbrandsusa.com.