Marketing
Draw inspiration for your next natural food marketing campaign, understand the thought process behind a major rebrand and stay informed on the latest natural food products and trends hitting the market. In a competitive marketplace, natural food companies are standing out with their marketing and innovation strategies.
Submit New Products
If you’ve recently launched a new product or have news related to marketing and branding, submit your news to our team.
Read Food Company News
Comb through company updates and press releases from food companies on our Food Wire feed.
Featured Marketing Content
Beyond Meat Launches ‘Phytosphere’ Platform With Protein Powders and Savory Bars
Beyond Meat is launching a new “plant-powered” portfolio known as Phytosphere, marking the occasion by entering new categories including protein powders and savory protein bars.
Doich Unveils Protein Innovation As It Aims to Be ‘The LesserEvil of Confection’
Doich is gearing up to launch a line of Protein Cups in October, marking its first step beyond its flagship snacking dough. The new confection, which is free from seed oils and artificial sweeteners, will debut direct-to-consumer in 8-packs.
FUNDAY Natural Sweets Built Big Down Under. Now It’s Taking on the U.S.
Building a $100 million candy brand in a country of roughly 27 million people forced FUNDAY Natural Sweets to think beyond the better-for-you niche. Now, the Australian brand is seeking to translate that mass-market appeal to the U.S.
Additional Content
Olyra’s Refresh Marries Greek Heritage With Mass Market ‘Appetite Appeal’
Olyra today unveiled a new identity featuring “vibrant, playful visuals,” food photography and a strategic hierarchy of the elements on-pack in order to “drive appetite appeal on-shelf” for its Greek-inspired products.
Blue Apron Revamps: Less ‘Rigid,’ More Customization And Pre-Made Meals
Nearly two years after its $130 million acquisition by Wonder Group, Blue Apron has unveiled “a major evolution” that includes a new identity, expanded product lineup and subscription-free shopping options.
Marketing: Activia Brand Refresh Targets Gen Z, Milk Bar Teams With Premier Protein
Activia is getting a glow-up both inside and outside the cup, aimed at connecting with a new generation of consumers who are increasingly focused on gut health.
Swole Scoops: How Protein Ice Creams Are Redefining BFY Dessert
A new wave of better-for-you ice cream is filling up the frozen aisle, aligning with trends to high-protein and clean-label formulations.
New Products: Progresso Tackles Grilling Season, Juicy Marbles Does Plant-based Salmon
From plant-based fish to dessert-flavored sunflower seeds, this week’s new product innovations span all sides of the industry. Check out the gallery below for the latest launches from Juicy Marbles, Smackin’, Banza, Mike’s Mighty Good and more.
New Products: Collabs From Like Air, GoodPop, Oishii, Coconut Cult and More
In this week’s notable new products roundup, Like Air introduces its first-ever product collaboration, Mott’s ventures deeper into the snack pouch set, and Deep Indian Kitchen expands its Kati Street Wrap line.
CPG Week: Keurig Dr Pepper’s Drink Mix Deal and Black Rifle’s Legal Combat
On the CPG Week podcast, Nosh managing editor Monica Watrous and senior reporter Lukas Southard discuss Keurig Dr Pepper’s acquisition of Dyla Brands, the legal drama surrounding veteran-owned Black Rifle Coffee Company, and formation of a new collective advocating for higher standards across the food system, and the challenges and triumphs of dehydrated fruit company BranchOut Food.
Beyond Drops ‘Meat’ From Name in Shift Toward Wider Plant-Based Platform
Beyond Meat, one of the most recognizable players in plant-based protein, is ditching the second half of its name to reframe itself from a meat alternative to a protein business.
Philadelphia, Primal Kitchen Drive Gains as Kraft Heinz Weighs What’s Next
Kraft Heinz didn’t dive into rumors on today’s earnings call that it may be the latest food conglomerate to divide up and sell off certain business segments, but it did make an effort to reassert its confidence in the company’s future.
Marketing: Baked By Melissa Teams Up With SunChips
Famed New York City bakery brand Baked By Melissa is no stranger to unconventional collaborations. The cupcake maker’s mash-up with Frito-Lay brand SunChips is just the latest in a series of partnerships with popular savory brands.