Marketing: Good Culture Launches Cottage Cheese-Inspired Streetwear

Cottage cheese has never been cooler. Good Culture collaborated with streetwear brand StayCoolNYC to design a limited-edition merch drop. The collection includes violet and cream-colored sweatpants and a hooded sweatshirt featuring a hidden pocket perfectly sized for a spoon.

The sweatsuit is available exclusively at staycoolnyc.com while supplies last. The partnership coincides with strong continued momentum for the cottage cheese brand, which has grown revenues 240.7% over the past three years. The brand, which has benefited from America’s obsession with protein and countless cottage cheese-based recipes trending on social media, is outpacing category growth by more than four times in dollars and units.

The StayCool merch drop follows Good Culture’s first-ever pop-up this summer in New York that included a partnership with bite-size cupcake brand Baked By Melissa. According to CEO and co-founder Jesse Merrill, cottage cheese has evolved from “a humble fridge staple to a full-blown cultural moment.”

Kevin’s Natural Foods Goes All In For Game Day

Kevin’s Natural Foods is partnering with the “Bussin’ with the Boys” podcast during football season to promote its limited-time Buffalo-Style Chicken as a healthier alternative to traditional game-day grub. The product, featuring sous-vide chicken breast and tangy, spicy buffalo sauce, is launching at Kroger stores nationwide.

The podcast, hosted by former football pros Will Compton and Taylor Lewan, reaches “millions of sports fans” and provides an opportunity to “showcase the natural connection between our food and football,” said Becky Graham, chief marketing officer of Kevin’s Natural Foods, in a statement.

Pop Secret Taps ‘90s Icon As Chief of Butter

Pass the popcorn. Pop culture icon Melissa Joan Hart has been named the first-ever Chief of Butter at Pop Secret. As part of the new gig, the star of ‘90s television shows “Clarissa Explains It All” and “Sabrina the Teenage Witch” will host the brand’s hotline, inviting consumers to call 1-844-SPILL-PS and share their juiciest secrets anonymously.

The “Spill Everything” campaign runs through October 31. Social media followers can vote on the steamiest confessions using an interactive “Butter Meter.”

TRUFF Teams Up With College Football Stars

TRUFF teamed up with top college football athletes for a national campaign to promote the truffle-infused hot sauce brand. Headlining the campaign are running back James Peoples and offensive lineman Luke Montgomery of Ohio State University, who are lending their names, images and likenesses through a mix of social content and video storytelling.

The campaign, launching on social and digital platforms, will include behind-the-scenes footage and interactive challenges, powered by Yellow Dot Sports Marketing, an agency specializing in college athlete partnerships.

Land O’ Lakes Notches Footwear Collaboration

​​Land O’ Lakes collaborated with footwear brand Clove to launch limited-edition, butter-yellow sneakers benefiting a Philadelphia food bank. The shoes, featuring “creamy, textural design elements,” are available at goclove.com while supplies last.

The dairy company will donate $15,000 in butter, or approximately 3,744 lbs, and Clove will contribute 88 pairs of sneakers to Philabundance as part of the partnership.

“As a company who shares our values of community, hard work and comfort, we are thrilled for the launch of their shoe but also for our shared donation to those in need in an important area for our two brands in Philadelphia,” said Heather Anfang, president of Land O’Lakes Dairy Foods, in a statement.