Marketing
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Featured Marketing Content
Deep Indian Kitchen Creators Debut New Thai Inspired Platform
Tem Toa is a new Thai-inspired frozen food brand launched by Deep Indian Kitchen and marks the creation of its new brand platform, Deep Brands.
Marketing: Khloud Teams Up With Hot Girl Pickles For Galentine’s Day
Khloé Kardashian’s better-for-you snack brand Khloud is tapping into the dill pickle flavor craze with its latest addition; Factor and Perfect Snacks tap Olympic athletes.
Impossible Foods, EQUII Partner Up
Plant-based meat maker Impossible Foods is partnering with high-protein, low-carb food tech company EQUII in a strategic partnership will expand the company’s innovation portfolio.
Additional Content
Kodiak Co-Founder Brings Protein To Pretzels With Kindling Snacks
Cameron Smith jumped back into the CPG game this month, supported by a handful of his Kodiak colleagues, with the launch of protein pretzel brand Kindling Snacks.
New Products: Cedar’s Foods Goes Sweet, Snak Club Goes Spicy
In this week’s notable new products roundup, Cedar’s unveils a sweet new limited-edition flavor, Snak Club heats up its product portfolio in partnership with Tajin, and Alouette joins forces with Gopuff to deliver Emergen-Cheese kits to consumers’ doors.
Changing Habits Chop Into Thanksgiving Spending
Consumers may still have complaints about grocery prices, but they aren’t shying away from the shelves ahead of one of America’s largest food holidays, which is expected to drive a $2.1 billion boost in grocery sales this year.
MUSH Bulks Up Portfolio With Protein Bars
Just months after the debut of its kids pouch line, MUSH is bringing its core overnight oats product into another on-the-go format: protein bars, launching exclusively at Whole Foods Market stores nationwide.
Commercializing The Concept: How ReGen Brands Is Paving A Path Via CPG
While the regenerative agriculture movement may enjoy a surplus of enthusiasm, the tools to turn its economic and environmental potential to reality have thus far been in deficit.
New Products: Burlap & Barrel Collabs With Martha Stewart, Dippin’ Dots Goes to Grocery
In this week’s notable new products roundup, Burlap & Barrel partners with Martha Stewart to launch a new spice blend, Dippin’ Dots ventures into the grocery space for the first time and Little Sesame introduces a new hummus product designed for kids.
Daily Briefing (Insiders Only): Younger GLP-1 Users Mean More Meal Delivery
GLP-1 adopters are shifting to a younger and more affluent crowd which has implications for how grocery dollars are spent, according to a webinar hosted by data analytics firm Numerator, in partnership with Morgan Stanley.
How Content Creator-backed Kaizen Captured Consumers With Lupin
After spending the past three years drumming up interest online for high-protein, plant-based pantry staples, The Kaizen Food Company is now eyeing an expansion deeper into physical retail with a packaging update and expansion into value-added items.
[Exclusive] One Trick Pony Secures Seed Round From Collaborative Fund
Washington, D.C.-based peanut butter brand One Trick Pony (OTP) has secured seed funding from Collaborative Fund. The new funds will be used to support retail growth, new innovations and an upcoming packaging overhaul in early 2025.
Daily Briefing (Insiders Only): Girl Dinner Grows Up
The countdown to the new year has begun as evidenced by the flow of new trend predictions and reports aiming to bring our expectations up-to-date with future innovation. Today, we are breaking down the themes and ideas shared by the Specialty Food Association while taking a look at how early movers have already injected themselves into the realm of hot new products.






