Marketing

Asian frozen food brand Laoban teamed up with Japanese BBQ sauce slinger Bachan’s for its first-ever collaborative product launch, a limited-edition iteration of its newly-launched Taiwanese Popcorn Chicken.

High-protein formulations remain in high demand. SupplySide Global brought an emphasis on how ingredients can support “protein maxing” and wellness goals with systems of inputs designed around metabolic and muscle health.

Popped sorghum brand Cob has closed a $5 million seed round led by tennis legend Novak Djokovic, as it positions itself as a healthier alternative to popcorn.

In this week’s notable new products roundup, Doughlicious adds a new format to its portfolio of cookie dough products, Carmine’s Italian Restaurant celebrates its 35th anniversary with jarred sauce, and Kooshy gears up for the holiday season with stuffing mix.

Gut-friendly nutrition brand BelliWelli is diving into one of the hottest supplement formats via a new Walmart exclusive, launching today.

Legacy meat snack brands showcased simple formulations, grass-fed beef options and premium-positioned products at NACS last week.

In this week’s new products gallery, Quest expands its Bake Shop line with donuts, Diaspora Co. teams up with a beloved cookbook author and television host, and Pasta Garofalo taps into the protein pasta craze.

Whole fruit snacking brand Trü Frü has teamed up with WNBA star Paige Bueckers after her social media posts sharing her love for the brand captured more than 30 million views.

Gerardo Galvan has spent nearly his entire career in beverage. Since departing Topo Chico, he has set his sights on the snack set, marking the start of his entrepreneurial journey with Casa Arte Sano.

The large majority of consumers believe food companies rely on ultraprocessing methods to produce food and pad profit margins, but they place little trust in these entities to share accurate information about what they are selling.