Marketing
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Featured Marketing Content
Annavana Wants To Get Americans Hooked On Podi
Annavana aims to capture consumers with podi, a nutrient dense, spice-infused powder typical in Indian cuisine.
Marketing: Loopini Founder Trains For Ironman By Eating Pizza For 100 Days; Plus Hot Girl Pickles, GoGo squeeZ
Damiano Messineo, the co-founder of lupini bean frozen pizza brand Loopini, took on the challenge of eating pizza every day for 100 days while training for an Ironman.
Campbell’s Taps Banza for First Gluten-Free Condensed Chicken Noodle Soup
The Campbell’s Company is expanding its reach in the growing gluten-free category through a new partnership with Banza, marking the first time it has launched a gluten-free version of its condensed chicken noodle soup.
Additional Content
New Products: Kevin’s Founders Unveil Next Act, Long Weekend Readies for Soup Season
In this week’s new products roundup, the duo behind Kevin’s Natural Foods ventures into the snack segment, Long Weekend gears up for chilly weather with a line of instant soups, and Tony’s Chocolonely pays homage to pralines with its latest flavor.
Marketing: Bachan’s Unveils Bold New Look; Archer Rolls Out First National Campaign
Japanese barbecue sauce brand Bachan’s has unveiled a refreshed visual identity and packaging design centered around its octopus mascot, Octo.
Campbell’s To Execute ‘Surgical’ Pricing As Tariffs Loom, Snacks Slump
The Campbell’s Company expressed optimism in its portfolio after a 1% net sales increase in Q4 2025 and detailing growth opportunities behind its two core segments despite looming steel tariffs, import taxes and changing consumer behaviors.
Is Soy Sauce the Next Olive Oil? Heydoh Launch Signals Premium Shift
Soy sauce is the latest target amid a center store revival. This month, Heydoh launched a 2-SKU line of single-origin, artisan soy sauces that bring an authentic, Taiwanese iteration of the popular Asian condiment to the U.S. market.
From Midwest Secret To Inc. 5000: How Toom Is Making Garlic Dip A Staple
Minnesota-based Lebanese garlic dip brand Toom has patiently worked to keep a low profile as it tinkered with its marketing and formulation, but is now expanding its retail presence.
Beyond Lactation: Mamala Seeks to Expand Postpartum Nutrition Into Snacks
Mamala Organics debuted this past week with a 2-SKU line of pouched Support Snacks made with whole foods and a focus on providing essential nutrients for women during the postpartum period.
Commodity Crop To CPG Convert: How Fruitist Is Building A Berry Snack Brand
Agriculture outfit Fruitist is working to build what it believes could be the next big thing in fresh snacking with a focus on one single input: Jumbo blueberries.
50 Years in the Baking: Killer Brownie Plots National Breakthrough Backed by IFG
Last year, Killer Brownie sold a majority stake to Irresistible Food Group (IFG). Now, supported by IFG’s sales team, the brand is making a dash for national prominence.
New Products: Campbell’s Collabs with Pabst, Oscar Mayer Caters to ‘EveryBun.’ Plus, Squier’s Does Gummies
From plant-based hot dogs to protein condiments to THC-infused gummies, this week’s new product innovations span the industry.
Daily Briefing (Insiders Only): Quick Bites For Newtopia Now
The second annual Newtopia Now opens its exhibit halls today in Denver. Here’s a taste of what’s in store.