Marketing

Filipino food brand Fila Manila is working to scale its growing ecommerce business via a slate of A.I. applications across all areas of the business after receiving a $25,000 grant from tech company Lenovo’s Evolve Small program.

On the CPG Week podcast, Nosh managing editor Monica Watrous and senior reporter Brad Avery discuss an unusual new product launch and continued consolidation among packaged food conglomerates. Then, Brad provides his top takeaways from the Hemp Beverage Expo.

In marketing news, Quinn Snacks unveils a new look, Mike’s Hot Honey drizzles into a national ad campaign, and Old El Paso introduces its new taco night icon.

Peter Rahal built his reputation on RXBAR, a product that clearly stated its few ingredients on the front of the package. His newest product, part of his growing David protein bar empire, purports to have just one ingredient: Frozen, boiled cod.

From strawberry cake-flavored caffeinated mints to bursting fruit snacks, this week’s new product innovations span all sides of the industry.

Abbot’s Butcher has ridden the ebb and flow of the plant-based protein market while holding steady on its products and position. How did the business do it? We sat down with founder and CEO Kerry Song to find out.

Barbecue sauce startup Kinzie Foods is kicking off a nationwide search for a breakout content creator. Plus, marketing moves by Hellmann’s, Mighty Sesame, Cleveland Kitchen and more.

Ancient regenerative grain buckwheat is growing its presence in the U.S. market, and three exhibitors at this year’s Summer Fancy Food Show presented a range of applications aimed at introducing the gluten-free, fiber-rich input into American diets.

Specialty foods producer Lancaster Colony Corporation has rebranded as The Marzetti Company in an effort to honor its history while entering its next chapter of growth.

Is Dubai chocolate the new freeze-dried candy? The Middle Eastern confection, featuring a milk chocolate bar filled with pistachio cream and kadayif, has exploded in popularity and is now showing up in a range of CPG formats.