Marketing
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Featured Marketing Content
Beyond Meat Launches ‘Phytosphere’ Platform With Protein Powders and Savory Bars
Beyond Meat is launching a new “plant-powered” portfolio known as Phytosphere, marking the occasion by entering new categories including protein powders and savory protein bars.
Doich Unveils Protein Innovation As It Aims to Be ‘The LesserEvil of Confection’
Doich is gearing up to launch a line of Protein Cups in October, marking its first step beyond its flagship snacking dough. The new confection, which is free from seed oils and artificial sweeteners, will debut direct-to-consumer in 8-packs.
FUNDAY Natural Sweets Built Big Down Under. Now It’s Taking on the U.S.
Building a $100 million candy brand in a country of roughly 27 million people forced FUNDAY Natural Sweets to think beyond the better-for-you niche. Now, the Australian brand is seeking to translate that mass-market appeal to the U.S.
Additional Content
Global Flavors and ‘Female Rage’ Fuel Union Kitchen Event
Global flavors, heritage-inspired foods and “Female Rage” fueled Union Kitchen’s Meet the Makers event this past Sunday, drawing in nearly 100 vendors to sample.
Inside Karma Sauce’s Fiery Rise from Space Lab to Hot Ones Fame
There’s likely only one entrepreneur out there that can claim their work has aided both astronomical discoveries and celebrity tea spilling.
New Products: Pop-Tarts and Pitaya Foods Tackle Protein, LOVE CORN Caters to Trick-or-Treaters
In this week’s notable new products roundup, Pop-Tarts and Pitaya jump on the protein craze, LOVE CORN offers trick-or-treaters an alternative to candy and Fishwife expands its portfolio of tinned seafood.
Prices, Packs and Portfolio Reshaping: Inside General Mills’ Next Big Shift
Price-pack architecture, AI and continuous portfolio renovation were key themes during General Mills’ Investor Day Tuesday as it asserted its ability to meet changing consumer demands and produce “industry leading levels of margin management cost savings.”
Equip Foods Refreshes Brand, Prepares Beef Protein For Retail
After 10 years of scaling online, Equip Foods has refreshed the brand as it prepares to enter retail with its beef protein products.
Marketing: Fishwife Reels in New Yorkers with Pop-Up Snack Bar + Shop
Premium tinned seafood brand Fishwife is taking a bite out of the Big Apple with a Snack Bar + Shop pop-up centered around brand collaboration. Plus, the latest campaigns from Issei, Zoup!, Ferrero and others.
Former Clio Snacks R&D Head Launches Line of Pre-Chopped, Flavored Onions to Modernize Cooking Staples
The cooking shortcut category’s newest entrant is Onoin, a collection of shelf-stable, pre-chopped, par-cooked flavored onions in 100% olive oil.
New Products: Eggo and Babybel Travel to the Upside Down, M&M’s Does Freeze-Dried
In this week’s notable new products roundup, Eggo and Babybel celebrate the fifth and final season of Netflix’s “Stranger Things,” M&M’s taps into the freeze-tried candy craze, and Magnolia Table debuts a line of frozen baked goods.
How Celebrity-Founded Smash Kitchen Aims to Transform American Pantries
Since its springtime debut, Smash Kitchen has expanded nationwide into Walmart, Sprouts Farmers Market and Erewhon and launched over a dozen items ranging from organic ketchup to pure avocado oil.
Which Trends Will Steer Purchasing Behavior in 2026? Whole Foods Weighs In.
Whole Foods Market is ready for the new year, this week unveiling its annual Food and Beverage Trend forecast for 2026.