Marketing
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Featured Marketing Content
Annavana Wants To Get Americans Hooked On Podi
Annavana aims to capture consumers with podi, a nutrient dense, spice-infused powder typical in Indian cuisine.
Marketing: Loopini Founder Trains For Ironman By Eating Pizza For 100 Days; Plus Hot Girl Pickles, GoGo squeeZ
Damiano Messineo, the co-founder of lupini bean frozen pizza brand Loopini, took on the challenge of eating pizza every day for 100 days while training for an Ironman.
Campbell’s Taps Banza for First Gluten-Free Condensed Chicken Noodle Soup
The Campbell’s Company is expanding its reach in the growing gluten-free category through a new partnership with Banza, marking the first time it has launched a gluten-free version of its condensed chicken noodle soup.
Additional Content
CPG Week: Clean Labels, Dirty Sodas and Soylent’s Struggles
In this episode of CPG Week, the hosts discuss why Saffron Road is aligning with the growing anti-seed oil sentiment, how the TikTok-driven dirty soda trend is influencing recent beverage innovation, Keychain’s latest fundraise, and the recent struggles of Silicon Valley darling Soylent.
Protein Push Extends to the Condiment Aisle
Nearly every food category has seen some level of protein-ification in recent years, and now it’s condiments’ turn to bulk up.
Microinfluencers, Mashups & ROI: Cracking The Collaboration Equation for CPG Growth
Building brand awareness while working to grow a startup is a delicate balancing act that has pushed many early-stage brands to look beyond their own audience, seeking out collaborations to accelerate awareness as they work to build beyond their own niches.
New Products: Fly by Jing Transforms a Classic Condiment, Actual Veggies Teams with Maya Kaimal
In this week’s notable new products roundup, Fly By Jing transforms a classic American condiment, Actual Veggies teams with chef Maya Kaimal on its first product collaboration, and Sweet Loren’s launches its most requested cookie dough flavor.
Saffron Road’s ‘Ambitious’ Rebrand Taps MAHA, GLP-1 Trends
The frozen meal maker is introducing its “most ambitious brand refresh” in its 15-year history, according to founder and CEO Adnan Durrani, as it aims to align with today’s consumer trends, including the growing anti-seed oil sentiment and an insatiable appetite for protein.
Fueled by Confectionery Push, SkinnyDipped Forecasts $100 Million in Revenue This Year
SkinnyDipped is betting big on better-for-you confectionery, going deeper into the set with the introduction of Dark Chocolate Coconut Almond Bites.
Olyra’s Refresh Marries Greek Heritage With Mass Market ‘Appetite Appeal’
Olyra today unveiled a new identity featuring “vibrant, playful visuals,” food photography and a strategic hierarchy of the elements on-pack in order to “drive appetite appeal on-shelf” for its Greek-inspired products.
Blue Apron Revamps: Less ‘Rigid,’ More Customization And Pre-Made Meals
Nearly two years after its $130 million acquisition by Wonder Group, Blue Apron has unveiled “a major evolution” that includes a new identity, expanded product lineup and subscription-free shopping options.
Marketing: Activia Brand Refresh Targets Gen Z, Milk Bar Teams With Premier Protein
Activia is getting a glow-up both inside and outside the cup, aimed at connecting with a new generation of consumers who are increasingly focused on gut health.
Swole Scoops: How Protein Ice Creams Are Redefining BFY Dessert
A new wave of better-for-you ice cream is filling up the frozen aisle, aligning with trends to high-protein and clean-label formulations.