Marketing

The plant-based meat category has undergone numerous waves, but those still in the market believe they finally narrowed in the product types, positioning and formulations to make it among mainstream consumers.

Tazzy Candy has pivoted from its inaugural product type to a new 3-SKU line of Cookie Bites along with the yet-to-be launched second endeavor, with both debuting at the Summer Fancy Food Show this week.

Pasture-raised egg producer Vital Farms has cooked up a new sponsorship and custom ad spot for the fourth season of Disney and FX’s hit series “The Bear.”

From root beer-flavored barbecue sauce to dill pickle-flavored cheese shreds, this week’s new product innovations span all sides of the industry.

That’s it. has learned sampling is integral for its brand since it was “a bit ahead of its time with simplicity and transparent ingredients.” The brand now sells to over 82,000 retailers and strategic sampling is a core piece of that success.

In this week’s notable new products roundup, Bulletproof grows its Enhanced Coffee lineup on the heels of its rebrand, Fresh Gourmet introduces new salad toppings in collaboration with Tajín and Sprinkles partners with Diamond Crystal Salt Co. and Maple Hill on a limited-edition cupcake. Prime Bar Supplement company Equip Foods unveiled a new protein bar… Read more »

This week, the podcast team digs into the disruption caused by a cyberattack on wholesaler UNFI’s information technology systems last week. Next, the hosts discuss Taste Tomorrow Ventures’ first food investment and why sour candy is whetting investor appetites lately. Finally, the podcasters highlight a soccer star’s foray into the consumer packaged goods field and a beverage brand’s latest partnerships.

From pouches to sprays to pastes, on-the-go caffeine consumers searching for portable alternatives to coffee or energy drinks have new formats to choose from.

Kristen Bell’s snack brand, f.k.a. This Saves Lives, is now All In Foods. The company emerged with its new moniker this month alongside announcing a fresh, $4 million cash infusion.

Brain health brand MOSH introduced its vegan protein bar collection today, seeking to capture consumers who were previously excluded from the cognitive nutrition space due to dietary restrictions.