New Products: Righteous Felon’s Honey Heist BBQ, Ritz Does Sweet and Salty

Nosh Staff Jan. 2, 2026 at 11:13 AM

In this week’s notable new products roundup, Barebells takes inspiration from a lunchbox staple for its newest protein bar flavor, Ritz taps into the sweet-and-salty trend, and ActivatedYou unveils a mushroom-infused instant coffee.

Righteous Felon

Righteous Felon, which recently secured an investment from GroundForce Capital, has unveiled its newest beef stick flavor: Honey Heist BBQ. According to the brand, the new flavor “pairs the smoky essence of hickory with sweet honey and bold, tangy BBQ spices for full-on backyard cookout vibes.” Righteous Felon’s Honey Heist BBQ is available on the brand’s direct-to-consumer website, righteousfelon.com, for $7.49 per 3-pack, $24.99 per 10-pack or $49.99 per 24-pack.

ActivatedYou

Supplement company ActivatedYou has introduced Morning Lift, an instant coffee infused with mushroom extracts (lion’s mane, cordyceps, turkey tail, chaga and reishi), cacao and natural MCTs. The product features 100% fruiting-body mushroom extracts, which the company claims “contain the highest levels of active compounds studied for cognitive support, digestive balance, metabolic health and immune function.” Morning Lift is now available on activatedyou.com for $59.95 per 30-serving bag.

Ritz

Mondelēz International’s Ritz brand is introducing Ritz Drizzled Mini Crackers. Available in two flavors – Fudge and Caramel – the new offering combines the brand’s classic crackers with a drizzle and a coated base. Ritz Drizzle Mini Crackers are rolling out to convenience stores nationwide in 4 oz. packs. Learn more by visiting snackworks.com/brands/ritz.

JonnyPops

Frozen treat purveyor JonnyPops has launched its No Sugar Added with Electrolytes mini pops. As its name suggests, the new product is designed to “support hydration for the whole family.” The new offering is set to launch in April 2026. More information is available at jonnypops.com

Barebells

Barebells is expanding its protein bar lineup with the addition of a lunchbox staple-inspired flavor: Peanut Butter & Jelly. Each bar delivers 20 grams of protein and is free from added sugar. Barebells Peanut Butter & Jelly is now rolling out to The Vitamin Shoppe and Walmart stores. For more information, visit shop.barebells.com.