Marketing

We sat down with Katie Cline, VP of Marketing at Bubbies Ice Cream, to learn more about the brand’s introduction of Mini Ice Cream Sandwich Cookies.

In recent marketing news, Nutri-Grain and Bulletproof show off their fresh new looks, General Mills and Popchips collaborate with summer movie releases, and Little Sesame takes hummus on a road trip.

In this week’s new products roundup, Ocean Spray spices up its Craisins line, Sauz joins forces with Little Spoon, and Sunnie takes inspiration from a classic campfire treat.

This week, the podcast team explores an antitrust lawsuit centered around protein bar David’s acquisition of its supplier Epogee. Next, the hosts look toward regulatory headwinds in hemp drinks and why there are signs of optimism despite retail setbacks. Finally, the team looks at candy maker Joyride’s new $30 million funding round before discussing the future of plant-based cheese.

Snack startup Doosra has refreshed its branding to speak to its Indian roots without leaning into tropes while positioning the brand better for trial in retail.

Cleveland Kitchen is preparing for a period of high growth following a few years focused on consolidating manufacturing and expanding operations at its Ohio production facility. The sauerkraut slinger recently raised $2.9 million that will support brand-building initiatives as its founders aim to capitalize on heightened interest in digestive wellness and fermented flavors.

Are plant-based cheese alternatives having an existential crisis after one of the biggest cheesemakers refocused its approach to the category?

Dr. Bronner’s has transferred ownership of its 10-SKU chocolate bar line to Magic Chocolate Inc., a new entity formed by the brand’s long-term partners to help scale the line independent of Dr. Bronner’s business.

Bubbies Ice Cream is diversifying its frozen novelty portfolio with the introduction of Mini Ice Cream Cookie Sandwiches, bringing the brand beyond its flagship mochi product.

Asian frozen food brand Laoban is readying to launch its third line next week, known as Crunchy Bites, just four years after it first expanded beyond restaurants into retail.