Marketing
Draw inspiration for your next natural food marketing campaign, understand the thought process behind a major rebrand and stay informed on the latest natural food products and trends hitting the market. In a competitive marketplace, natural food companies are standing out with their marketing and innovation strategies.
Submit New Products
If you’ve recently launched a new product or have news related to marketing and branding, submit your news to our team.
Read Food Company News
Comb through company updates and press releases from food companies on our Food Wire feed.
Featured Marketing Content
Annavana Wants To Get Americans Hooked On Podi
Annavana aims to capture consumers with podi, a nutrient dense, spice-infused powder typical in Indian cuisine.
Marketing: Loopini Founder Trains For Ironman By Eating Pizza For 100 Days; Plus Hot Girl Pickles, GoGo squeeZ
Damiano Messineo, the co-founder of lupini bean frozen pizza brand Loopini, took on the challenge of eating pizza every day for 100 days while training for an Ironman.
Campbell’s Taps Banza for First Gluten-Free Condensed Chicken Noodle Soup
The Campbell’s Company is expanding its reach in the growing gluten-free category through a new partnership with Banza, marking the first time it has launched a gluten-free version of its condensed chicken noodle soup.
Additional Content
New Products: Progresso Tackles Grilling Season, Juicy Marbles Does Plant-based Salmon
From plant-based fish to dessert-flavored sunflower seeds, this week’s new product innovations span all sides of the industry. Check out the gallery below for the latest launches from Juicy Marbles, Smackin’, Banza, Mike’s Mighty Good and more.
New Products: Collabs From Like Air, GoodPop, Oishii, Coconut Cult and More
In this week’s notable new products roundup, Like Air introduces its first-ever product collaboration, Mott’s ventures deeper into the snack pouch set, and Deep Indian Kitchen expands its Kati Street Wrap line.
CPG Week: Keurig Dr Pepper’s Drink Mix Deal and Black Rifle’s Legal Combat
On the CPG Week podcast, Nosh managing editor Monica Watrous and senior reporter Lukas Southard discuss Keurig Dr Pepper’s acquisition of Dyla Brands, the legal drama surrounding veteran-owned Black Rifle Coffee Company, and formation of a new collective advocating for higher standards across the food system, and the challenges and triumphs of dehydrated fruit company BranchOut Food.
Beyond Drops ‘Meat’ From Name in Shift Toward Wider Plant-Based Platform
Beyond Meat, one of the most recognizable players in plant-based protein, is ditching the second half of its name to reframe itself from a meat alternative to a protein business.
Philadelphia, Primal Kitchen Drive Gains as Kraft Heinz Weighs What’s Next
Kraft Heinz didn’t dive into rumors on today’s earnings call that it may be the latest food conglomerate to divide up and sell off certain business segments, but it did make an effort to reassert its confidence in the company’s future.
Marketing: Baked By Melissa Teams Up With SunChips
Famed New York City bakery brand Baked By Melissa is no stranger to unconventional collaborations. The cupcake maker’s mash-up with Frito-Lay brand SunChips is just the latest in a series of partnerships with popular savory brands.
Chef-Led Brand Ripi Takes Aim at Frozen Pasta Disruption
Many have made the jump from foodservice to freezer shelves, and now upstart stuffed pasta maker Ripi is homing a chef-quality position – but hurdling the checkered tablecloths and heading straight for stores.
New Products: Van Leeuwen Teams With Guinness, Chips Ahoy! Journeys into ‘The Upside Down.’ Plus, Egglife Does Pasta
From Guinness-inspired ice cream to egg-based protein pasta, this week’s new product innovations span all sides of the industry.
CPG Week: Coke and Pepsi’s MAHA Makeovers? Plus, The Brand That Bested Better Bagel
On the CPG Week podcast, Nosh managing editor Monica Watrous and senior reporter Brad Avery discuss the acquisitions of Tia Lupita and Health-Ade Kombucha, new directions for the biggest beverage makers, and how Hero saved the day when Whole Foods ended its supply agreement with BetterBrand.
GoodPop, LesserEvil, Interact Intro Good Food Collective
GoodPop, LesserEvil, Quinn and Evergreen have banded their better-for-you brand equity together to launch The Good Food Collective (GFC) in order to advocate for more transparency and higher standards in the food industry.