Marketing
Draw inspiration for your next natural food marketing campaign, understand the thought process behind a major rebrand and stay informed on the latest natural food products and trends hitting the market. In a competitive marketplace, natural food companies are standing out with their marketing and innovation strategies.
Submit New Products
If you’ve recently launched a new product or have news related to marketing and branding, submit your news to our team.
Read Food Company News
Comb through company updates and press releases from food companies on our Food Wire feed.
Featured Marketing Content
Annavana Wants To Get Americans Hooked On Podi
Annavana aims to capture consumers with podi, a nutrient dense, spice-infused powder typical in Indian cuisine.
Marketing: Loopini Founder Trains For Ironman By Eating Pizza For 100 Days; Plus Hot Girl Pickles, GoGo squeeZ
Damiano Messineo, the co-founder of lupini bean frozen pizza brand Loopini, took on the challenge of eating pizza every day for 100 days while training for an Ironman.
Campbell’s Taps Banza for First Gluten-Free Condensed Chicken Noodle Soup
The Campbell’s Company is expanding its reach in the growing gluten-free category through a new partnership with Banza, marking the first time it has launched a gluten-free version of its condensed chicken noodle soup.
Additional Content
Fila Manila To Scale Online Offerings Via New A.I. Focused Grant
Filipino food brand Fila Manila is working to scale its growing ecommerce business via a slate of A.I. applications across all areas of the business after receiving a $25,000 grant from tech company Lenovo’s Evolve Small program.
CPG Week: David’s Fishy New Innovation. Plus, Is Kraft Heinz Breaking Up?
On the CPG Week podcast, Nosh managing editor Monica Watrous and senior reporter Brad Avery discuss an unusual new product launch and continued consolidation among packaged food conglomerates. Then, Brad provides his top takeaways from the Hemp Beverage Expo.
Marketing: Quinn Refreshes, Mike’s Hot Honey Drizzles
In marketing news, Quinn Snacks unveils a new look, Mike’s Hot Honey drizzles into a national ad campaign, and Old El Paso introduces its new taco night icon.
David’s Newest ‘Innovation’ Smells Kinda… Fishy
Peter Rahal built his reputation on RXBAR, a product that clearly stated its few ingredients on the front of the package. His newest product, part of his growing David protein bar empire, purports to have just one ingredient: Frozen, boiled cod.
New Products: Collaborations from Tony’s Chocolonely, Jel Sert and Neuro, Plus Lindt’s Dubai Style Chocolate
From strawberry cake-flavored caffeinated mints to bursting fruit snacks, this week’s new product innovations span all sides of the industry.
As Retailers Shrink The Plant-Based Set, Abbot’s Butcher Expands
Abbot’s Butcher has ridden the ebb and flow of the plant-based protein market while holding steady on its products and position. How did the business do it? We sat down with founder and CEO Kerry Song to find out.
Marketing: Kinzie Foods Seeking Creator with Special Sauce
Barbecue sauce startup Kinzie Foods is kicking off a nationwide search for a breakout content creator. Plus, marketing moves by Hellmann’s, Mighty Sesame, Cleveland Kitchen and more.
Buckwheat Is Building Momentum. What Brands Are At The Forefront?
Ancient regenerative grain buckwheat is growing its presence in the U.S. market, and three exhibitors at this year’s Summer Fancy Food Show presented a range of applications aimed at introducing the gluten-free, fiber-rich input into American diets.
Something Old, Something New: Lancaster Colony Rebrands as The Marzetti Company
Specialty foods producer Lancaster Colony Corporation has rebranded as The Marzetti Company in an effort to honor its history while entering its next chapter of growth.
Dubai Chocolate Bleeds Into New Formats At Summer Fancy Food Show
Is Dubai chocolate the new freeze-dried candy? The Middle Eastern confection, featuring a milk chocolate bar filled with pistachio cream and kadayif, has exploded in popularity and is now showing up in a range of CPG formats.