Marketing

In this marketing roundup: Archer goes to bat for the LA Dodgers, Newman’s Own goes on a “Pay What You Can” tour, Gopuff and Magnolia Bakery link up for a 4/20 treat and more.

We recently caught up with Kodiak CEO Val Oswalt to learn more about what’s changed since the brand’s acquisition, what’s next and get her take on how CPGs can stay nimble amid shifting consumer and regulatory winds.

The fresh set is growing at retail, and Clio Snacks is aiming for placement at the forefront. The Greek yogurt snack bar maker is set to double its business over the next 18 months as it goes deep on an omnichannel approach that now spans 28,000 doors across grocery, club, mass, c-stores, foodservice and online.

Ultraprocessed foods are an invention enabled by modern technology, and amid the growing pushback against them, The Paleo Diet has seen an opportunity to revive its prehistoric approach to packaged food.

In this week’s notable new products roundup, cheese maker Sartori enters the snacking category, Fancypants unveils two limited-edition spring flavors, and Hero Bread expands its Crafted Collection.

If Expo West is our Super Bowl, then April Fools’ is our Oscars. Today marks the one day of the year where the food and beverage industry collectively comes together to compete on a scale that heavily favors weirdness as long as it comes with a healthy dose of creativity.

Simek’s is riding the clean protein, premium, convenient meal solutions wave. After more than 50 years in business, the frozen food brand rolled out nationally at Whole Foods in May and has since grown its footprint to over 6,500 stores across the U.S.

In this week’s notable new products roundup, Hippeas teams up with Grillo’s Pickles to craft its newest puff flavor, Daily Harvest seeks to meet consumer demand for high-protein, and Chick-fil-A expands its collection of at-home products.

In this week’s notable new products roundup, Zucker’s Bagels & Smoked Fish enters retail, The Hershey Company jumps on the freeze-dried candy craze, and Garden Veggie expands its Flavor Burst tortilla chip line.

Blended meat has struggled to establish a foothold in retail but is seeing foodservice as a path forward as the category sharpens its toward health claims.