Marketing
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Featured Marketing Content
Impossible Foods, EQUII Partner Up
Plant-based meat maker Impossible Foods is partnering with high-protein, low-carb food tech company EQUII in a strategic partnership will expand the company’s innovation portfolio.
Lexington Bakes Readies Retail Growth With New Price, Pack Size and Protein
Lexington Bakes is rolling out a slightly smaller pack size (1.65 oz. versus 2 oz.) which has enabled the company to lower its price point, pursue a national retail strategy, and save on costs without “heavily” sacrificing margin points.
The Year In Candy: Freeze-Dried Growth, Texture Play, Fruit-Forward Formulations and Dubai Chocolate
While inflationary pressures have affected how consumers shop to make the most of their budgets – from retail channel to pack size to brand – confectionery industry dollar sales are still growing as shoppers seek to “enhance special moments.”
Additional Content
New Products: RÁGU Spices Up Sauce Portfolio With Hot Ones, Kodiak Bulks Up Oatmeal Line
In this week’s notable new products roundup, Kodiak teams up with Zac Efron to create a new protein-packed oatmeal flavor, RÁGU spices up its portfolio of pasta sauces with the help of Hot Ones, and Chips Ahoy! goes beyond cookies.
Daily Briefing (Insiders Only): How to Build A Brand With Staying Power
Today, we’re taking a temperature check on how the state of the food industry last year will sway what’s to come, per market researcher SPINS’ 2025 Industry Update & Trends Predictions.
New Products: Lexington Bakes Goes Beyond Cookies and Brownies, Daily Harvest Bulks Up
In this week’s notable new products gallery, premium brownie maker Lexington Bakes ventures into the breakfast treat category, Magic Spoon makes its first foray into granola, and Daily Harvest bulks up its product portfolio with protein smoothies.
Nosh Live 2024 Replay: Lessons From The Rise of Regen Ag
Hear insight from ReGen Brands founder Anthony Corsaro on why he believes this movement is at an inflection point, the challenges it must overcome to succeed and how his new platform is taking on the task.
How The Real Cereal Co. Is Strategizing Around Simplicity
While the cereal category has undergone a transformation over the past few years, bringing novel ingredients, protein and keto-friendly creations into the set, some of those tenets are now washing away in favor of simplicity.
A Year In Review: Private Label Proliferates
Let’s take a look at the new private label entrants this past year, how the sector has performed and get a glimpse at how Big CPG is strategizing to stay competitive in the increasingly condensed market.
A Bite With… Fishwife Head of Sales Pierre Jamet
Fishwife head of sales Pierre Jamet explains how the brand has kept its early momentum, why saying “no” to some retailers is necessary and the role collaborations play in keeping consumers coming back.
Tosi Snacks Raises $15M Series B, Names New CEO
Tosi Snacks has installed its board chair Kevin Rutherford as CEO and raised a new tranche of funding to fuel new marketing campaigns in the coming year.
New Products: SNAX-Sational’s Spin on PB&J, Daily Harvest’s Take on Vodka Style Pasta
In this week’s notable new products roundup, SNAX-Sational takes inspiration from a classic lunchbox staple to create its newest popcorn flavor, Nourish unveils what it claims to be the first instant chia protein pudding, and Munk Pack introduces a new Probiotic Protein line.
Kodiak Co-Founder Brings Protein To Pretzels With Kindling Snacks
Cameron Smith jumped back into the CPG game this month, supported by a handful of his Kodiak colleagues, with the launch of protein pretzel brand Kindling Snacks.