Marketing
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Featured Marketing Content
Impossible Foods, EQUII Partner Up
Plant-based meat maker Impossible Foods is partnering with high-protein, low-carb food tech company EQUII in a strategic partnership will expand the company’s innovation portfolio.
Lexington Bakes Readies Retail Growth With New Price, Pack Size and Protein
Lexington Bakes is rolling out a slightly smaller pack size (1.65 oz. versus 2 oz.) which has enabled the company to lower its price point, pursue a national retail strategy, and save on costs without “heavily” sacrificing margin points.
The Year In Candy: Freeze-Dried Growth, Texture Play, Fruit-Forward Formulations and Dubai Chocolate
While inflationary pressures have affected how consumers shop to make the most of their budgets – from retail channel to pack size to brand – confectionery industry dollar sales are still growing as shoppers seek to “enhance special moments.”
Additional Content
From Kids To Families: Sunnie Refreshes Packaging Amid Retail Expansion
Sunnie is rolling out an updated look in preparation for expanding its retail footprint and launching another sweet addition to its portfolio this summer.
New Products: Doughlicious Goes Mini, CLIF Builders Bulks Up, Dolly Parton Does Frozen Meals
In this week’s new products roundup, British-born cookie dough brand Doughlicious goes mini, CLIF Builders builds up its collection of protein bars, and Dolly Parton expands her retail food line collaboration with Conagra Brands.
Legacy Pasta Producers Are Pumping In Protein. Is There Whitespace Left?
Protein needs no introduction to any food category, and particularly not pasta. The protein-enriched pasta market has now converted a legacy, premium player to pump yellow peas into its tradition-entrenched production process.
Sweets & Snacks Gallery: Slim Jim Teams With Buffalo Wild Wings, Jackson’s Does Veggie Straws
Sweets & Snacks Expo 2025 featured 250,000 sq. ft. of clusters, nibbles, kernels and morsels debuting from more than 1,000 exhibiting companies. Here’s a look at some of the hottest new snacks we spotted on the show floor.
Rebrand, Refresh: Beny Yogurt and Buldak Debut New Looks
Spring refreshes are in, and this is a combination you would never want to mix together. Here’s a look at two big image updates including one legacy Asian food player’s consumer awareness efforts and an entrepreneurial yogurt startup’s move to avoid growing confusion.
Dan O’s Adds Outlaws To Core As Seasoning Blends Surge
The spice and seasonings category has traditionally been a slow moving, over-saturated set, but according to NielsenIQ, sales grew 5.8% over the past year and are still heating up. Within that flaming hot rise, Dan O’s today unveiled a new line of blends.
Sweets & Snacks: New Products From Ferrara, Stuffed Puffs, Welch’s & More
Continuing with our Sweets & Snacks Expo 2025 coverage, here’s a look at some of the hottest new treats that we spotted on the show floor this week, including Ferrara’s first foray into the freeze-dried candy space, Stuffed Puffs and Warheads’ takes on gummy clusters and Spritzal’s new shortbread flavor.
Forager Project Wants To Prove Naked, Plant-based Protein Isn’t Always ‘Rough’
Today, the plant-based dairy creamery is rolling out its latest innovation – an Unsweetened, plain Greek-style yogurt – as proof it is possible to balance high levels of plant-derived protein while maintaining a product’s palatability.
New Products: Bachan’s Teams Up with Karate Kid, Cheez-It Does Frozen Pizza
In this week’s notable new products roundup, Bachan’s kicks up the flavor with Karate Kid: Legends, Cheez-It dives into the frozen pizza space and Jeni’s Splendid Ice Creams embraces a more convenient form factor.
Marketing: Fresh Looks For Xochitl, Fly By Jing And Firehook
In this marketing roundup, Xochitl, Fly By Jing and Firehook Crackers refreshed their respective brand looks as a number of brands employed new activations and partnerships to build brand awareness.



