Marketing
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Featured Marketing Content
Marketing: Bachan’s Unveils Bold New Look; Archer Rolls Out First National Campaign
Japanese barbecue sauce brand Bachan’s has unveiled a refreshed visual identity and packaging design centered around its octopus mascot, Octo.
From Midwest Secret To Inc. 5000: How Toom Is Making Garlic Dip A Staple
Minnesota-based Lebanese garlic dip brand Toom has patiently worked to keep a low profile as it tinkered with its marketing and formulation, but is now expanding its retail presence.
Daily Briefing (Insiders Only): Quick Bites For Newtopia Now
The second annual Newtopia Now opens its exhibit halls today in Denver. Here’s a taste of what’s in store.
Additional Content
New Products: A-Sha Heats Up, MiLa Gets Sweet
In this week’s notable new products roundup, A-Sha expands its product collaboration with First We Feast’s Hot Ones, MiLa joins forces with pastry chef Dominique Ansel to create its first dessert soup dumpling, and Nestle Toll House celebrates football season with a mashup of two fan-favorite foods.
‘Fake It Till You Bake It’: TikTok’s Dana Hasson Launches Baking Mix Brand Centered Around Convenience, Customizability
Social media content creator Dana Hasson today launched Homemade ish, a premium baking mix brand crafted for consumer convenience and customizability that operates under the tagline, “Fake it till you bake it.”
How Are Brands Bringing Beans To A New Generation?
After pandemic driven sales highs and inflationary lows, emerging bean brands are using a variety of techniques from online sales marketing to pouched packaging as they differentiate from category incumbents.
Uglies Brings Upcycled Chips Into C-Store Channel
Upcycled potato chip maker Uglies is pushing deeper into convenience, working to prioritize the channel to grow awareness for the brand and its food waste reduction mission at a time when retailers are on the lookout for sustainable products.
New Products: Crowdsourced Cookies & Blue Cheese for the ‘Blue Curious’
In this week’s roundup of notable new products, Myna Snacks unveils three limited batch cookie flavors inspired by its community, Treasure Cave seeks to help “blue curious” consumers ease into the classic blue cheese flavor profile and Goodles expands its lineup of gluten-free offerings.
Sauz Launches In Target With New SKU
Next-generation pasta sauce producer Sauz announced a major expansion that will bring the brand, along with a new SKU, to all 1,825 Target stores nationwide by the end of this year.
New Products: S’NOODS Releases Sweet Kugel Chips, Pitaya Hops into Smoothie Pops
In this week’s new products roundup, S’NOODS transforms a holiday favorite into a snackable chip, Pitaya unveils a new line of smoothie pops, and Lexington Bakes rolls out a seasonal lineup of four new product collaborations.
Former KIND Exec Launches Baking Mix Brand Built on Guilt-Free Shortcuts
Lindsay Hancock, the former SVP of sales at KIND, has launched My Better Batch, a line of premium baking mixes crafted to deliver homemade-tasting cookies.
3 Natural Food Marketing Trends That Can Go Away Right Now
Troubling patterns have emerged in the always-evolving and hyper-frenetic world of food marketing, where the quest for the next big trend often eclipses the pursuit of genuine value.
Oasis Date Aims To Take Over Medjool Market
Oasis Date (formerly Oasis Date Gardens) announced it is now the largest date producer and processor in North America with over 5,000 farmed acres of organic Medjool dates including the world’s first Regenerative Organic Certified farm.