Marketing

Nearly two years after its $130 million acquisition by Wonder Group, Blue Apron has unveiled “a major evolution” that includes a new identity, expanded product lineup and subscription-free shopping options.

Activia is getting a glow-up both inside and outside the cup, aimed at connecting with a new generation of consumers who are increasingly focused on gut health.

A new wave of better-for-you ice cream is filling up the frozen aisle, aligning with trends to high-protein and clean-label formulations.

From plant-based fish to dessert-flavored sunflower seeds, this week’s new product innovations span all sides of the industry. Check out the gallery below for the latest launches from Juicy Marbles, Smackin’, Banza, Mike’s Mighty Good and more.

In this week’s notable new products roundup, Like Air introduces its first-ever product collaboration, Mott’s ventures deeper into the snack pouch set, and Deep Indian Kitchen expands its Kati Street Wrap line.

On the CPG Week podcast, Nosh managing editor Monica Watrous and senior reporter Lukas Southard discuss Keurig Dr Pepper’s acquisition of Dyla Brands, the legal drama surrounding veteran-owned Black Rifle Coffee Company, and formation of a new collective advocating for higher standards across the food system, and the challenges and triumphs of dehydrated fruit company BranchOut Food.

Beyond Meat, one of the most recognizable players in plant-based protein, is ditching the second half of its name to reframe itself from a meat alternative to a protein business.

Kraft Heinz didn’t dive into rumors on today’s earnings call that it may be the latest food conglomerate to divide up and sell off certain business segments, but it did make an effort to reassert its confidence in the company’s future.

Famed New York City bakery brand Baked By Melissa is no stranger to unconventional collaborations. The cupcake maker’s mash-up with Frito-Lay brand SunChips is just the latest in a series of partnerships with popular savory brands.

Many have made the jump from foodservice to freezer shelves, and now upstart stuffed pasta maker Ripi is homing a chef-quality position – but hurdling the checkered tablecloths and heading straight for stores.