Marketing
Draw inspiration for your next natural food marketing campaign, understand the thought process behind a major rebrand and stay informed on the latest natural food products and trends hitting the market. In a competitive marketplace, natural food companies are standing out with their marketing and innovation strategies.
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Featured Marketing Content
What The New Non-UPF Verified Standard Means for Brands
The Food Integrity Collective (FIC) officially released its version one standard for the new Non-UPF Verified program today, allowing the industry to understand what guardrails may steer the future of the food system and how brands can comply.
TikTok and Tariffs Stoke Supply Chain Tension
Between TikTok’s influence, tariff impacts and the MAHA movement, innovating across the CPG landscape is more complex than ever. We spoke with a range of stakeholders during SupplySide Global to see how they are navigating ever-changing demands and constraints.
Laoban Tests New Growth Recipe With Bachan’s Collaboration
Asian frozen food brand Laoban teamed up with Japanese BBQ sauce slinger Bachan’s for its first-ever collaborative product launch, a limited-edition iteration of its newly-launched Taiwanese Popcorn Chicken.
Additional Content
Daily Briefing (Insiders Only): How Omnichannel Sales Are Shaping Snacks
First it was snacking as a love language. Now, snack category savant Shauna Golden is diving back in to examine the relationship between the category and an omnichannel strategy.
Expo West 2025: How Kuli Kuli ‘Failed Our Way Forward’
Lisa Curtis launched Kuli Kuli a little over a decade ago to introduce the green superfood moringa into more American diets. Her mission continues with a refreshed brand identity rolling out across 11,000 stores nationwide amid a period of “unprecedented” growth for the supplement brand.
Ultraprocessed Food: The Food Industry’s Approach
Ultraprocessed foods (UPF) – the not yet defined, but increasingly controversial group of products that account for roughly 70% of the U.S. food supply – are under researchers’ microscopes, caught up in industry review and on the regulatory chopping block all at once.
Daily Briefing (Insiders Only): How NECTAR Taste Tested Plant-based Successes And Opportunities
How do the taste and texture of plant-based meat stack up against animal protein counterparts? Food System Innovations’ nonprofit initiative NECTAR wants to quantify how meat alternatives can compete better on the plate.
Expo West Rebrands: Unbun, Catalina Crunch, Seattle Chocolate & More
Though Expo West is a popular launch platform for new products, the show also serves as a sneak peek of companies’ rebrands and packaging refreshes for existing products and formats.
Expo West: The Pizza Cupcake Realigns As Incredifulls To Expand Use Occasions
The Pizza Cupcake has outgrown its original moniker as consumer demand has pushed the brand to expand into new use occasions and unveil a new, broader-reaching name this year at Natural Products Expo West.
‘Category Is On Fire’: Meat Snack Makers Go Deeper In Sticks
Meat snack makers are leaning deeper into sticks as better-for-you brands grow distribution out of natural and into other retail channels.
Expo West: High-Protein Breakfasts and Brand Refreshes
The Natural Products Expo West show floor was buzzing on day one with new products, refreshed brand identities and stories about shifting category focuses. Here’s a look at the Nosh team’s thoughts, observations and analysis from the first day of the natural products Super Bowl.
Expo West: Harken Secures Cash, Rustic Bakery Adds Cookies & Bubbies Goes Green
The hallowed halls of Natural Products Expo West 2025 all officially open today in Anaheim, Calif. Our coverage of the event kicks off with the latest from Harken Sweets, Rustic Bakery, Seattle Chocolate, Bubbies Ice Cream and RedBud Brands.
Expo West: Five First-Time Exhibitors To Check Out
To help you prepare for a full week of firsts and to best tackle the show fueled by new food and beverage discoveries, we’ve gathered up some insight on five first-time exhibitors to check out.